Educational events consistently outperform sales events in both response rates and cost efficiency. Across recent campaigns: Educational events: 52 campaigns, 163,654 invitations, 2,744 RSVPs, 1.68% average response rate, and $48.47 average cost per lead. Sales events: 19 campaigns, 64,499 invitations, 290 RSVPs, 0.45% average response rate, and $180.13 average cost per lead. This data shows that education-first events not only generate more interest but also deliver leads at a significantly lower cost.

We follow established CMS marketing guidelines and best practices to help support compliant campaigns. This includes using education-first messaging, avoiding prohibited sales language in invitations, and aligning event structure with current CMS standards. We also provide guidance throughout the campaign process, but final compliance approval always remains the responsibility of the agent or organization.

Our pricing covers the full marketing and promotion of your event, including audience targeting, campaign strategy, invitation design, printing, mailing, and registration management (both online and phone). We also provide performance tracking and reporting so you can measure results. Costs related to the event itself—such as meals or venue fees—are the responsibility of the host.

Attendance rates can vary based on factors like location, timing, and follow-up, but typically a strong percentage of those who RSVP will attend when best practices are followed. We help support attendance through confirmation calls, reminders, and proven engagement strategies designed to improve show rates and overall event success.

Most Medicare campaigns focus on individuals ages 64–72, as they are either approaching eligibility or actively evaluating their options. Targeting can be adjusted based on your goals, market, and specific plan offerings.