Response rates vary by event type and audience. Educational events typically outperform sales-focused events in both RSVPs and cost efficiency.

You can host a refreshment-only event but results typically vary. Historically, meal-based seminars tend to generate higher attendance and response rates, often outperforming lighter events in both turnout and post-event appointments. That said, the best approach depends on your market, audience, and goals. We use past performance data from thousands of campaigns to help guide that decision.

We measure success through clear, trackable metrics such as response rates, registrations, and attendance. Many of our clients see strong ROI from a single campaign when the right audience, messaging, and follow-up strategy are aligned. Our consultative approach uses historical campaign data to recommend what is most likely to perform in your specific market.

Educational events consistently outperform sales events in both response rates and cost efficiency. Across recent campaigns: Educational events: 52 campaigns, 163,654 invitations, 2,744 RSVPs, 1.68% average response rate, and $48.47 average cost per lead. Sales events: 19 campaigns, 64,499 invitations, 290 RSVPs, 0.45% average response rate, and $180.13 average cost per lead. This data shows that education-first events not only generate more interest but also deliver leads at a significantly lower cost.