Who We Are

Our passion is connecting consumers to health and wealth experts at the exact moment help is needed.

We Define Ourselves By The 3 Ps
People | Platform |Portfolio

People

LeadingResponse understands your business and, more importantly, knows the consumer journey and how to connect you to the qualified prospects who need your service.

Platform

Tier 1 is comprised of our Consumer Data Platform. With over 21 million records in the CDP, we are able to accurately pinpoint qualified consumers based on client needs.

Tier 2 is our client-facing portal – Hub. This portal gives our clients the ability to manage their accounts, 24/7.

Portfolio

LeadingResponse’s solution suite enables clients to connect with consumers in the medium they want to engage and at the point in the consumer journey clients want to target.

Our Story

Founded in 1996 with headquarters in Tampa, LeadingResponse is a trusted and proven leader in customer acquisition for health and wealth organizations across the United States. LeadingResponse’s solution suite enables clients to connect with consumers in the medium they want to engage and at the point in the consumer journey clients want to target.

Whether consumers need Preneed, legal defense, financial advice, a senior living community, Estate Planning, or an Medicare procedure, LeadingResponse connects our client experts to provide the needed consultation. And with our teams of marketers, designers, and developers, LeadingResponse is the easiest way for organizations to grow their business and increase revenue.

Want to work here?

At LeadingResponse, you will work with amazingly talented marketers, designers, and developers who are leading the way in customer acquisition. We are looking for passionate, talented individuals who don’t shy away from challenges and thrive in collaboration. Is that you?

Latest Blog Posts

Professional takes notes on their notepad as they sit in front of a computer, ready to participate in a webinar
Sep 01 2025
Marketing

How to Generate Exceptional Webinar Attendance

Webinars are no longer a niche marketing tactic—they are essential tools for businesses of all sizes. In this guide, we’ll walk through how to...
Elderly Couple meeting with financial business professional
Aug 28 2025
Senior Living

How a Bridge Loan Helps Your Senior Living Community – and Residents.

Moving into senior living can be emotionally and financially overwhelming. That’s where bridge loans come in. These quick, flexible financing tools...
Aug 21 2025
Financial, Marketing

Live Events are Back and Better Than Ever.

The past decade has seen businesses invest heavily in digital marketing. And while these tools remain important, one timeless strategy continues to...
Financial advisor frustrated by cold-calling
Aug 18 2025
Financial, Marketing

Why Financial Advisors Are Scrapping Cold Calling for Seminars

For decades, cold calling was the backbone of prospecting in the financial services industry. But times have changed. Today, advisors focus on...
Chalkboard with yellow and white light bulbs drawn on it, with one in yellow that says Customer
Aug 07 2025
Financial, Marketing

Why Responder Data is the Key to Successful Event Marketing

A room packed with people who don’t fit your services wastes time, resources, and opportunities. On the other hand, a smaller room filled with...
Professional woman with her hands on her face in disappointment as she works.
Aug 04 2025
Marketing

5 Ways Businesses Lose Trust (and How to Avoid Them)

While many small business owners spend time and energy trying to build trust with clients, they often overlook what causes trust to erode. And once...
Close up of two hands, one person holding on and pulling another person up.
Jul 24 2025
Marketing

Next Steps to Strengthening Trust: A Guide for Small Business Success

Building trust isn’t a one-time effort. It’s a long-term marketing investment, and one that separates growing small businesses from those that...
Frustrated financial advisor bends over his desk and grips his hair.
Jul 21 2025
Financial, Marketing

Why Do So Many Financial Advisors Fail?

For every advisor who builds a thriving practice, there are many who struggle or even exit the industry entirely. So why does this happen? Why do so...
Gen Z woman sits on her bed, phone and credit card in hand.
Jul 21 2025
Financial, Marketing

Helping Gen Z Prepare for Financial Emergencies

Generation Z is stepping into adulthood with a world of opportunity at their fingertips. But when it comes to personal finance, they face a growing...
Happy couple sits on the couch, reviewing paperwork in front of them with their Medicare plans
Jul 14 2025
Marketing, Medicare

Medicare Marketing Tactics to Drive Qualified Leads for AEP

In this post, we’ll break down four powerful Medicare marketing tactics that consistently drive results: educational seminars, webinars, community...
Close up of a business man holding out his hand to shake
Jul 10 2025
Marketing

Why Trust Is the Most Valuable Currency in Business

If you’re a small business owner focused on long-term growth, understanding why trust is important should be central to your strategy.

Close up of a keyboard with three images and notes across the top. One says "Emotional Intelligence,' one is a head with gears, and one is a lightbulb.
Jun 30 2025
Financial

Why Emotional Intelligence Matters More Than Ever for Financial Advisors

Clients are seeking connection, empathy, and confidence in their decision-making. Advisors who pair high IQ with strong emotional intelligence (EQ)...

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