Who We Are

Our passion is connecting consumers to health and wealth experts at the exact moment help is needed.

We Define Ourselves By The 3 Ps
People | Platform |Portfolio

People

LeadingResponse understands your business and, more importantly, knows the consumer journey and how to connect you to the qualified prospects who need your service.

Platform

Tier 1 is comprised of our Consumer Data Platform. With over 21 million records in the CDP, we are able to accurately pinpoint qualified consumers based on client needs.

Tier 2 is our client-facing portal – Hub. This portal gives our clients the ability to manage their accounts, 24/7.

Portfolio

LeadingResponse’s solution suite enables clients to connect with consumers in the medium they want to engage and at the point in the consumer journey clients want to target.

Our Story

Founded in 1996 with headquarters in Tampa, LeadingResponse is a trusted and proven leader in customer acquisition for health and wealth organizations across the United States. LeadingResponse’s solution suite enables clients to connect with consumers in the medium they want to engage and at the point in the consumer journey clients want to target.

Whether consumers need Preneed, legal defense, financial advice, a senior living community, Estate Planning, or an Medicare procedure, LeadingResponse connects our client experts to provide the needed consultation. And with our teams of marketers, designers, and developers, LeadingResponse is the easiest way for organizations to grow their business and increase revenue.

Want to work here?

At LeadingResponse, you will work with amazingly talented marketers, designers, and developers who are leading the way in customer acquisition. We are looking for passionate, talented individuals who don’t shy away from challenges and thrive in collaboration. Is that you?

Latest Blog Posts

Professional woman with her hands on her face in disappointment as she works.
Aug 04 2025
Marketing

5 Ways Businesses Lose Trust (and How to Avoid Them)

While many small business owners spend time and energy trying to build trust with clients, they often overlook what causes trust to erode. And once...
Close up of two hands, one person holding on and pulling another person up.
Jul 24 2025
Marketing

Next Steps to Strengthening Trust: A Guide for Small Business Success

Building trust isn’t a one-time effort. It’s a long-term marketing investment, and one that separates growing small businesses from those that...
Frustrated financial advisor bends over his desk and grips his hair.
Jul 21 2025
Financial, Marketing

Why Do So Many Financial Advisors Fail?

For every advisor who builds a thriving practice, there are many who struggle or even exit the industry entirely. So why does this happen? Why do so...
Gen Z woman sits on her bed, phone and credit card in hand.
Jul 21 2025
Financial, Marketing

Helping Gen Z Prepare for Financial Emergencies

Generation Z is stepping into adulthood with a world of opportunity at their fingertips. But when it comes to personal finance, they face a growing...
Happy couple sits on the couch, reviewing paperwork in front of them with their Medicare plans
Jul 14 2025
Marketing, Medicare

Medicare Marketing Tactics to Drive Qualified Leads for AEP

In this post, we’ll break down four powerful Medicare marketing tactics that consistently drive results: educational seminars, webinars, community...
Close up of a business man holding out his hand to shake
Jul 10 2025
Marketing

Why Trust Is the Most Valuable Currency in Business

If you’re a small business owner focused on long-term growth, understanding why trust is important should be central to your strategy.

Close up of a keyboard with three images and notes across the top. One says "Emotional Intelligence,' one is a head with gears, and one is a lightbulb.
Jun 30 2025
Financial

Why Emotional Intelligence Matters More Than Ever for Financial Advisors

Clients are seeking connection, empathy, and confidence in their decision-making. Advisors who pair high IQ with strong emotional intelligence (EQ)...
Professional woman works on a laptop on her desk, with papers and a coffee mug nearby
Jun 23 2025
Marketing, Medicare

Medicare Compliance Check: What’s New for This AEP?

Each year, CMS updates or clarifies its guidelines. This blog will walk you through what’s new for compliance for AEP, plus the dos and don’ts of...
Items on a desk, including a laptop open to graphics and the word PPC, a glass with pencils, a notepad, and a pair of glasses.
Jun 16 2025
Estate Planning, Marketing

Innovative Approaches to Estate Planning Attorney Marketing in the Digital Age

Among marketing strategies, pay-per-click (PPC) advertising stands out as one of the most effective tools for modern marketing strategy. The best...
Financial advisor speaks to a crowd, with lots of hands raised for questions
Jun 12 2025
Financial, Marketing

Building Your Brand: Establishing Authority through Financial Planning Seminars

Financial seminars have emerged as one of the most powerful tools for establishing credibility, building authority, and growing your client...
Professional man stands in front of a large wall covered in light blue and white marketing metrics and graphics
Jun 05 2025
Funeral, Marketing

Measuring Success: Key Metrics for Evaluating Preneed Marketing Campaigns

Whatever your funeral home marketing strategy, tracking what’s working helps you do more of what matters: reaching families when they need you most....
Blue paper with a segment torn. Underneath the tear, is says "Storytelling is the best marketing"
Jun 02 2025
Estate Planning, Marketing

The Power of Storytelling: Using Narratives to Connect with Clients in Estate Planning Advertising

How do successful estate planning attorneys break through hesitation and grow their firm? The answer lies in one of the oldest communication tools...

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