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Options, cleanliness top list for prospective senior living residents: survey

Options, cleanliness top list for prospective senior living residents: survey

Prospective residents and their families want options when they are searching for a senior living community. They also rank cleanliness as one of the most important factors in their decision-making process. That’s according to new research by LeadingResponse, a Tampa, FL-based marketing solutions firm, which surveyed more than 2,000 prospective members of senior living communities and their families to gain insight into what consumers believe is most important as the second year of the pandemic nears conclusion.