Latest Blog Posts
More Care Provider Social Media Marketing Tips
Today, using social media to promote your health and wellness practice is a must. If you’re not connecting with prospective patients on social media, you’re probably losing business to competitors who do. And if you already have an online presence, there is always room for improvement.
Law Firm Marketing Strategy Guide
Like all business owners, solo practitioners and owners of small law firms want to increase their caseloads and revenue. An essential first step toward achieving this goal is adopting a marketing strategy that fuels practice growth. Our law firm marketing strategy is written with this in mind.
LeadingResponse Announces the Hiring of Tim Nale as Chief Technology Officer to Accelerate Growth and Technology Innovation
LeadingResponse announces it has hired Tim Nale as its Chief Technology Officer, leading product design, engineering and technical innovation across the company. He will report directly to CEO Matthew Kearney.
Advisors are Scrapping Cold Calling for Seminars
Trainees had focused more and more on investing recommendations, dinner seminars, and referrals in recent years. However, the pandemic threw Merrill Lynch’s advisors into uncharted waters. Working from home made in-person meetings impossible, and some trainees resorted to using the National Do Not Call Registry, resulting in regulatory penalties.
Why It’s Time For Senior Living Live Events
According to industry publication McKnight’s Senior Living, availability is beginning to open up at residences as the COVID recovery continues. This means the time is now right for senior living live events.
Social Media Marketing Tips for Healthcare Providers
Consider these facts: nearly 70% of doctors use social media for business, according to the Wisconsin Healthcare Public Relations & Marketing Society. Meanwhile, the National Center for Biotechnology Information reports 41% of healthcare consumers use social media to choose providers.
Financial Advisors: Emotional Intelligence Is More Important Than Ever to Your Clients
As a financial advisor, you’re already viewed by many of your prospects and clients as an expert in your field. But people do business with those they trust, so you can’t count on knowledge and experience alone. Your clients must feel they can rely on you.
Key Steps to Nurturing Law Firm Leads
Growing a law practice requires nurturing viable legal leads and converting them into new clients. Firm leadership knows its target audience and they employ various methods to find and cultivate those who fit the profile of their ideal client.
Report: New York, New Jersey Ending Capacity Restrictions on Indoor Dining
There is encouraging news for LeadingResponse clients in New York and New Jersey who stopped hosting dinner seminars last year. The Wall Street Journal reports both states are removing capacity limits on restaurants and indoor dining May 19.
Harnessing Data to Reach the Right Audience
At LeadingResponse, we understand the importance of harnessing data in client acquisition. As the experts in consumer engagement, our team members make data-based decisions daily to elevate your brand and connect with your ideal financial services clients nationwide.
Responder Data Critical to Online Event Marketing Success
After in-person events and visits to brick and mortar businesses were no longer an option, older Americans began relying on online communications to connect with product and service providers. This opened the door for advisors to employ digital resources to generate leads and acquire new clients.
How LeadingResponse Connects You to Future Residents Visiting Your Website
Because they’re browsing your site, you know visitors are exploring the various senior living options available in the area. To capture the most promising leads, LeadingResponse developed a way to identify and reach out to those who meet your target audience criteria.
How The New iOS 14 Update Will Affect Your Digital Marketing
Digital marketers are apprehensive about the recent rollout of iOS 14. Part of the new update impacts a user’s data tracking permission. While many individuals approve of this change, marketers and businesses are concerned that Facebook ads, which rely on this information, won’t perform as well.
Advisors Are Pairing Live Events With Webinars to Achieve Optimal Results
As more and more states relax coronavirus restrictions or lift them entirely, dinner seminar events are coming back. But unlike in the Before Times, financial advisors are not just scheduling them to have a backup plan in case they have issues with to face-to-face seminars. They’ve adopted hybrid campaigns to widen their marketing footprint and their pool of prospects.
A Tale of Two States: Birth Injury Legislation, Litigation In the News
Some of the most heartbreaking cases in the legal system involve birth injuries due to medical negligence. Indeed, a birth injury can lead to profound physical and psychological damage. Sometimes, a child will require a caretaker for the rest of their lives.
Physicians, Here Are Two Key Benefits of Hosting Live Events
One year after the coronavirus pandemic closed medical centers and offices across the country, some practitioners have opened their doors and cautiously resumed welcoming patients.
Three Q2 Senior Living Planning Tips That Will Pay Off Big the Rest of the Year
While businesses are still being affected by COVID-19, the end of the pandemic is on the horizon. However, we have no way of knowing what lies ahead as we emerge from this challenging period in the nation’s histo
How to Generate Exceptional Webinar Attendance and Grow Your Practice
The end of restrictions on gathering is now in sight. As a result, you might think webinars will become less important of a tool to reach prospective patients, and webinar attendance will drop off as a result.
3 Types of Medical Malpractice Cases Expected to Expand This Year
Some trends were already becoming clear as we entered the second quarter of 2021. According to Independent Agent magazine, medical malpractice insurance rates are increasing by 10%, on average. They attribute this spike in part to larger payouts for claims and growing legal defense costs.
How Advisors Can Reach More Motivated Prospects Using AppointmentConnect
There will always be people among your target audience who, for various reasons, will choose not to participate in a public seminar or workshop you offer. However, that doesn’t mean you have to write off those prospects. Not if you’re using our appointment setting program, anyway. That’s because AppointmentConnect enables you to reach people fitting your ideal client profile who are open to a face-to-face meeting, either in-person or online.
Three Unmistakable Senior Living Trends That Will Impact the Industry This Year
One year after COVID-19 upended everyone’s lives, a growing number of older Americans have been vaccinated or are scheduling their shots. At the same time, pandemic restrictions are being lifted in many areas.
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