In most cases, yes. Our data shows dinner events typically generate higher attendance than lunch seminars because attendees are more available after work and perceive dinner as a greater value, which helps increase overall turnout. However, lunch events can also perform very well depending on your audience, market, and business type. For example, Medicare agents often see strong success with lunch seminars, particularly when targeting retirees or audiences with more daytime flexibility. That’s why we take a data-driven, consultative approach to event strategy.

Not all of our solutions offer guarantees, but we do offer Guaranteed RSVPs for dinner seminars and Social Security Workshops, priced per attendee and guaranteeing a minimum number of event attendees. While we guarantee attendance, converting attendees into clients depends on your presentation, consultative process, and follow-up. With over 30 years of experience, we have proven results.

No. LeadingResponse does not guarantee ROI from a seminar because turning attendees into clients or customers depends on the host’s presentation, engagement, and follow-up process. Our role is to deliver qualified attendees through targeted, data-driven marketing and proven seminar promotion, supported by experience managing over 2 million seminars, giving hosts the strongest opportunity to achieve their goals.

Results vary based on your industry, the value of your services, and how effectively you follow up on leads. Higher-value services typically generate higher revenue per conversion. Most seminar-based campaigns can be launched within a few weeks, with events typically scheduled 2–6 weeks after setup. From there, revenue timelines depend on your sales process and the speed at which prospects convert. The number of new clients you generate depends on factors such as your offer, your audience, and the scale of your campaign.

With 30+ years of experience, our campaigns deliver proven results, generating 1.9 million annual consumer engagements, 6.4 million qualified appointments, and over $117 billion in client revenue.

Response rates vary by event type and audience. Educational events typically outperform sales-focused events in both RSVPs and cost efficiency.