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Business

Lead generation business: Lead generation can be useful for any type or size of business, and for both B2C and B2B spaces. The marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline, allows companies to nurture targets until they’re ready to buy.

7 Unbelievable Facts About Ongoing Webinar Marketing

If you aren’t convinced yet that webinars should be part of your marketing strategy, here is a sobering fact: between 20 and 40% of webinar attendees become qualified leads. Plus, attendance and interest in webinars will continue to increase – an 87% increase since...

The Most Effective Ways to Improve Dinner Event Conversion

Ready to test the waters and get started with dinner events to attract and connect with more prospects? With over 1 million events completed, our team has the experience and know-how to ensure success. We’ve got you covered from your preparation for the event,...

All You Need to Know About Finding Your Target Audience

All businesses need clients to grow. But how much time are you or your sales team spending connecting, nurturing, and trying to convert leads? Are you spending time on leads that convert? Or are you trying to sell everyone possible? For most businesses, particularly...

Your Guide to Generating Leads Versus Outsourcing

You’re a successful small business, but you need more clients to get to the next level. How do you acquire them? You’ve got options, but it can be hard to know the right solution if you’re new to this game. Is it more cost-effective to generate...

What is Customer Acquisition Cost? Why Does it Matter?

​As a business owner, how do you determine the price of a new customer? Between marketing campaigns, events, advertising, and referrals, what are you spending on each new client? And more importantly – how can you reduce that cost to get more customers for less? If...

5 Customer Acquisition Strategies You Can Leverage This Year

Did you know that the cost of acquiring new customers is increasing!? That’s right – it’s up by 60% compared to five years ago. Your business needs fresh faces to expand. But with higher costs than ever, you need more cost-effective solutions that work....