Marketing Strategies Blog
Welcome to our Marketing Strategies blog, where we share recommendations and best practices. For novices and seasoned professionals alike, our blog will elevate your marketing game. Discover information on social media, email marketing, and content marketing, as well as the latest trends and techniques. We are thrilled to have you with us, and we look forward to assisting you in your marketing conquests!
Appointments Close More Business
There will always be people among your target audience who, for various reasons, will choose not to participate in a public seminar or workshop you offer.
Three Unmistakable Senior Living Trends That Will Impact the Industry This Year
One year after COVID-19 upended everyone’s lives, a growing number of older Americans have been vaccinated or are scheduling their shots. At the same time, pandemic restrictions are being lifted in many areas.
Traditional Advertising Vs. Digital: Are Your Clients Too Costly?
Wondering where your next signed retainer will come from? That person is likely typing “(practice area) + lawyer near me” into their smartphone’s web browser right now. Law firms often rely on traditional advertising to bring in new clients, including print and TV commercials.
How to Connect With Prospects: 5 Tips
When consumers begin researching non-emergency medical care options, the first place many look is the internet. In addition to testimonials from patients on your website, they’re likely to find feedback from patients on social platforms and healthcare review sites.
Virtual Marketing Insights
Nearly a year has passed since the COVID-19 pandemic severely restricted, or shut down completely, businesses across the country. The coronavirus has forever altered how senior living operators approach prospective residents of their communities.
LeadingResponse Announces Strategic Partnership with American Financial Education Alliance (AFEA)
LeadingResponse, the leader in consumer engagement for the financial, legal, and healthcare professions, announced today that it has entered…
How to Get Big Results From Small Adjustments to Your Practice Budget
We’re halfway through the first quarter of 2021, and many elective medical practitioners have created their budgets for the year. As we recently noted in another blog, marketing budgets typically make up 5% to 12% of revenue for business-to-consumer practices.
5 Tips to Make the Most of Events and Reach Patient Acquisition Goals in 2021
It's time to rethink your patient acquisition strategy. You know in hindsight which of your...
Your Prospect’s Journey Has Changed. So Must Your Marketing!
In the beginning of 2020, it was pretty much business as usual for senior living marketers. Onsite events and community tours encouraged visits from prospective residents and family members. The prospect’s journey was well established.
We’ve Got a Tool to Help Fuel Advisor Growth in 2021
In the business world, it’s not a question of who wants to make up for lost ground in 2021. As far...
Caseload Growth: The New Year’s Resolution For Successful Law Firms
Last year was one for the record books. For law firms in particular, it was a time of upheaval and adjustment. But 2020 is now history, and attorneys must forge ahead into 2021 with a caseload growth plan.
Medical Marketing – Getting the Support Your Practice Needs
It’s been a rough year for medical, dental, and elective care practices. Across the U.S., offices...
What Is Your Intake Process, and Is It Working for You?
Generating prospective clients is an incredibly time-consuming and costly task for smaller law...
Growing Occupancy at Your Senior Living Community Should Be Your New Year’s Resolution
At last, 2020 is over. Now, you can look forward to the future. Have you made a marketing plan for...
Study: COVID-19 Has Significantly Affected Consumers’ Lives and Financial Plans
Advisors can help clients achieve stability and security A recent generational study shows how...
How to Prepare Your Elective Care Practice for Whatever Comes in 2021
In 2020, the coronavirus pandemic severely impacted the elective care field. Many practices had to...
Make Financial Firm Growth Your New Years Resolution
A difficult year is now behind us. It’s time to take what you learned in 2020 to kick start...
Make Practice Growth Your Goal in the New Year
It’s official: 2020 is behind us. Take a deep breath – then spend a few minutes reviewing what you...
VA Benefits Leads Rising Due to Staggering Denial Error Rates
Our lead generation reputation is built on delivering consistent results and helping firms...
3 Legal Industry Trends to Watch in 2021
Now that 2020 is at last in our rearview mirror, we can turn our collective attention to the road...
Webinar Attendees: How to Guarantee 90% Attendance Rates
Last year, LeadingResponse faced a huge challenge: how to effectively market financial advisor...