LeadingResponse, the premier provider of client acquisition solutions for the financial, legal, healthcare, and senior living markets, is the expert in the consumer journey, which leads to a meaningful engagement with our professional clients.

LeadingResponse Names Greg Ryan to Executive Vice President of Sales

LeadingResponse, the leader in performance marketing for professional services, is expanding its leadership team with the appointment of Greg Ryan as Executive Vice President of Sales. Prior to joining LeadingResponse, Ryan served as Chief Revenue Officer of ThriveHive, the performance marketing division of Gannett, the owner of USA Today.

LRSP CEO Featured in The Legal Mastermind Podcast

LeadingResponse CEO, Matthew Kearney, was featured on the Legal Mastermind Podcast at Mass Torts Made Perfect Spring 2022 event from April 5-7, 2022. The Legal Mastermind Podcast is hosted by Ryan Klein and Chase Williams, with weekly discussions with legal industry...

Options, cleanliness top list for prospective senior living residents: survey

Prospective residents and their families want options when they are searching for a senior living community. They also rank cleanliness as one of the most important factors in their decision-making process. That’s according to new research by LeadingResponse, a Tampa, FL-based marketing solutions firm, which surveyed more than 2,000 prospective members of senior living communities and their families to gain insight into what consumers believe is most important as the second year of the pandemic nears conclusion.

How the Right Tech Stack Can Help Overcome the Challenges of Hybrid Marketing

Developing a hybrid marketing approach will help you maximize your reach, form better connections with your customers, and improve your ROI. How? Deloitte recently reported that the average US household has a total of 25 connected devices, including phones, laptops, tablets, and smart home units. And this number is only growing with 38 percent of Americans reporting having more devices now than they did at the start of the pandemic.

Will 2022 be the Year of Hybrid Marketing?

One of the biggest changes seen since the beginning of the pandemic is greater implementation of hybrid marketing solutions. As 2022 kicks off, it’s more imperative than ever that businesses continue to bolster their omnichannel presence in pursuit of forming better connections with their consumers.

LeadingResponse Expands Industry Footprint with New Healthcare Business Unit

LeadingResponse, a leading performance marketing company dedicated to enhancing customer acquisition for clients nationwide, is expanding its industry footprint with the formation of its healthcare business unit. The new unit will serve existing clients operating in senior living and elective medical, as well as the broader healthcare industry, including Medicare insurers.