Helping Your Residents With Digital Adoption

Feb 11, 2022 | Senior Living

Marketing Blog

Technology continues to advance rapidly. And it’s not stopping anytime soon. It’s essential to ensure that your senior living community is equipped to support residents who may not have had access to digital tools in the past. For many seniors, the prospect of using advanced technology lcan be daunting, especially if they have limited experience with computers or cell phones. However, introducing and supporting digital tools can provide alternative ways for residents to engage with the world around them.

Are your residents comfortable with technology?

While there may be concerns about residents’ readiness to embrace digital devices, national statistics offer some insights. According to the Pew Research Center, most online seniors spend at least 6 hours a day online and own at least 5 devices. 82% of seniors use their smartphones every day. Despite this trend, many seniors still face challenges with digital competency due to a lack of familiarity, making it essential to provide support and resources to ease their transition.

The benefits of enhancing technological capacity in your community are numerous, with increased connectivity being a key advantage. Loneliness is a prevalent issue among senior residents, and the isolation exacerbated by the Covid-19 pandemic has underscored the importance of fostering connections. Investing in a robust Wi-Fi network can facilitate communication with friends and family, helping to alleviate feelings of loneliness and enhance resident satisfaction.

So, how can you assist residents with digital adoption?

A study by AARP found that a majority of seniors expressed a desire for better understanding and confidence in using digital devices. Implementing educational courses tailored to residents’ needs can be an effective approach to mass introduction, covering topics such as internet browsing and online communication. Additionally, having an on-site technology expert can provide personalized assistance and support to residents navigating digital tools.

At LeadingResponse, we understand the challenges faced by senior living communities, and we’re here to help. We’re committed to supporting your community’s success through proven multichannel marketing solutions. Ready to learn more?

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