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Prospective residents and their families want options when they are searching for a senior living community. They also rank cleanliness as one of the most important factors in their decision-making process. That’s according to new research by LeadingResponse, a Tampa, FL-based marketing solutions firm, which surveyed more than 2,000 prospective members of senior living communities and their families to gain insight into what consumers believe is most important as the second year of the pandemic nears conclusion.

Developing a hybrid marketing approach will help you maximize your reach, form better connections with your customers, and improve your ROI. How? Deloitte recently reported that the average US household has a total of 25 connected devices, including phones, laptops, tablets, and smart home units. And this number is only growing with 38 percent of Americans reporting having more devices now than they did at the start of the pandemic.

One of the biggest changes seen since the beginning of the pandemic is greater implementation of hybrid marketing solutions. As 2022 kicks off, it’s more imperative than ever that businesses continue to bolster their omnichannel presence in pursuit of forming better connections with their consumers.