Our Senior Living Marketing Blog
Welcome to the senior living marketing blog! We’re so excited to have you here and help you market your senior living services better. You’ll find a range of content from helpful tips and tricks to comprehensive articles on how to craft a successful marketing strategy for your business. We’re committed to staying up-to-date on the latest trends and developments in senior living marketing so that you can stay ahead of the curve. We look forward to helping you build a successful marketing strategy and reach your goals.
How a Bridge Loan Helps Your Senior Living Community – and Residents.
Moving into senior living can be emotionally and financially overwhelming. That’s where bridge loans come in. These quick, flexible financing tools can ease the transition for seniors while boosting occupancy rates for your community.
The Ultimate Guide to Marketing Solutions for Senior Living Communities
Marketing a senior living community takes more than ads—it requires building trust with families. From seminars and webinars to digital campaigns, this guide explores proven marketing ideas for senior living communities that boost occupancy and strengthen connections.
The Truth About Seminar Marketing
Seminar marketing remains a strong marketing option that is an effective way to connect with potential clients and generate leads. In this blog, we’ll explore seminar marketing, discuss its pros and cons, and explain why it’s still a smart choice for small businesses looking to grow.
Senior Living Trends That Will Impact the Industry This Year
Whether you manage an independent living community, assisted living facility, or memory care center, staying ahead of senior living community trends is essential for success this year. Here are seven trends that are reshaping the industry.
5 Senior Living Lead Generation Challenges (And How to Overcome Them)
Based on this real-world data, we’ve identified five of the most pressing lead generation challenges in the senior housing space, along with actionable strategies to help your community meet them head-on.
How to Maintain and Increase Senior Living Resident Satisfaction
Happy consumers are the goal of every business! And when you are marketing to senior living...
7 Proven Ways to Market Your Senior Living Community
It’s no secret that marketing and specific sales tactics will increase occupancy levels within senior living communities. So, let’s take a quick peek at some avenues to crush your goals and get improved senior living community occupancy this year.
The Ultimate Guide to PPC Advertising Best Practices
Pay-Per-Click (PPC) advertising, aka search engine marketing, is a potent tool for digital marketing. With PPC ads, businesses can reach more of their target audience…
A Comprehensive Guide to Search Engine Marketing
In today’s online-driven world, businesses compete to capture the attention of their target audience with more and more competition each day.
SEO vs. SEM: Understanding the Differences
Digital marketing is always changing, but two strategies often take center stage – Search Engine...
Tips for a Killer Marketing Seminar Presentation
Are you ready to spice up your marketing seminar presentation? As a veteran in the seminar...
2023 Marketing Trends: Get Major Results From Minor Budget Adjustments
Most senior living marketers would agree that we are all happy to say goodbye to 2020. By now, you have your 2021…
Helping Your Residents With Digital Adoption
For many seniors, using advanced technology can be daunting. However, introducing digital tools can provide alternative ways for residents to engage with the world around them.
Why Your Senior Living Organization Needs Multichannel Marketing
If ever there was a need to capture and engage all your qualified prospects, this is it. That...
Yes, Senior Living Webinars Should Still be in Your Marketing Plan!
As we move through the pandemic and look forward to more on-site visits and tours, some senior...
What a Senior Living Prospect Looks For in a Community
At this moment, the senior living industry is grappling with the lowest occupancy rates in 50 years, according to Forbes. One factor is the pandemic, but there are others. In order to attract a senior living prospect, community operators and marketers must change their approach.
Falling Into the Unqualified Senior Living Lead Trap and How to Break Free
Actually, a smaller set of more highly qualified leads is a better bet. And yet, when it comes to measuring potential for future move-ins, there…
Why It’s Time For Senior Living Live Events
According to industry publication McKnight’s Senior Living, availability is beginning to open up at residences as the COVID recovery continues. This means the time is now right for senior living live events.