Blog

Why Your Senior Living Organization Needs Multichannel Marketing

Dec 20, 2021 | Senior Living

Marketing Blog

If ever there was a need to capture and engage all your qualified prospects, this is it. That means you can’t rely on using a single platform, such as digital marketing, to reach them all. Doing so can result in leaving hundreds of leads on the table. What you need is a multichannel marketing strategy that uses multiple tools and platforms in order to reach and engage with all your prospects. That’s what making quota is all about.

This is especially true for all types of events. Before the pandemic, you were most likely focused on live, onsite tours and events. What better way to show off your community, right? But, when the pandemic hit, like everyone else, you had to quickly switch gears to Zoom events and virtual tours. A challenging, but necessary shift.

Some folks are ready to venture out again. Some aren’t. All are your prospects. Multichannel marketing finds them all. 

Now, as we begin to emerge from the pandemic, we’re seeing a gradual return to live events. So, for some communities, the temptation may be to return to those wine and cheese gatherings and tours.

Not so fast. Data indicates that, while some folks are ready to venture out to events again, others aren’t. Many have grown comfortable with virtual tools and prefer to either participate in a live streaming event or watch, on-demand, a recorded event.

The key is to find ways to engage with both groups. You’ll need to target them at multiple touchpoints. And you’re going to need a deeper set of consumer data to do it right.

Multichannel marketing can’t work alone. 

Your senior living multichannel marketing is in place, and you’re connecting with more potential residents. But that’s not enough. It’s always necessary to track prospects, reach out to them, and encourage conversion. Here are some things to think about as you prepare your event marketing strategy for 2022.

  • Many of your website visitors will leave without giving you their contact data. Who are they and why did they visit in the first place? We can answer these questions using a patented re-targeting technology that not only provides names and addresses but also details like age, income-producing assets, radius to the community, and more.
  • While on-site events are coming back, prospects prefer to attend seminars hosted at local restaurants, rather than at your community. Not only is it less intimidating, but restaurants have been especially transparent and stringent with their health protocols.
  • Your webinar platform should be easy to use, automate many of the steps, and include interactive capabilities for attendees.
  • You should use direct mail to invite prospects to your events. Direct mail has gained outstanding traction over the last year. Fundera reports direct mail open rates of up to 90%, even higher when the mailer is personalized. And the response rate to mailers is 5-9 times higher than any other advertising channel.

Your takeaways

The pandemic has shaken up marketing for senior living communities. Business as usual is no longer a good strategy. Your 2022 budget needs to reflect programs that utilize all your tools, not just one or two. When you’re ready to get started, give us a shout. We’ll put together a solution to make sure you are able to reach all your prospects!

Not ready to commit yet? Download our 2022 Live and Virtual Events Marketing Guide & Planning Calendar.

 

Popular Topics
A dart sits at the bullseye of a target on a desk, next to a laptop, glasses, pen, and notebook.
Apr 11 2024

How LeadingResponse Delivers Quality Legal Case Leads

Having the right tools at your disposal can make all the difference in your legal marketing efforts. LeadingResponse offers cutting-edge legal...
A stethoscope and a card that reads 'medicare' sit on a yellowish green background.
Apr 06 2024

Medicare 2025: Your Guide to the Latest Changes and What They Mean for You

CMS just rolled out the latest on Medicare Advantage (MA) and Part D Payment Policies for 2025. Here’s what these changes mean for you and...
Business men sitting at a desk, going over graphs and financial reports.
Mar 28 2024

10 Creative Marketing Ideas for Financial Advisors

How do you effectively market your services as a financial advisor and stand out in a competitive landscape? In this blog post, we’re going to...
Man with a crutch meets with and shakes hands with his personal injury attorney
Mar 14 2024

5 Tips for Your Personal Injury Marketing Plan

A well-crafted plan can set you apart from the rest. To help you achieve this, here are five crucial tips to consider when developing your personal...
Financial advisor works on his phone, with metrics out on his desk. His phone glows with light bulb, productivity, and growth icons.
Feb 01 2024

Unlocking Growth: The Crucial Role of Marketing for Financial Advisors

Finding clients as a financial advisor can be complicated. In an era marked by dynamic shifts in the financial services sector, the need for...
Formal handshake
Jan 22 2024

Unlock Success: Your Guide to Outsourcing Legal Marketing

Effective lead generation is essential for business strategy and cash flow and plays a pivotal role in supporting the financial growth of your...
Young black woman speaking into a podcast microphone
Jan 17 2024

2024 Performance Marketing Trends to Watch

For those who are well-versed in performance marketing and want to know more about marketing trends, keep reading fort the anticipated marketing...
Close up of estate planner shaking hands with new client
Jan 15 2024

5 Tips To Get High Quality Estate Planning Leads

Estate planning leads is a niche market, and knowing how to find the right prospects can be daunting. If you’re ready to see a significant...
Get More Leads
Jan 08 2024

The Hottest Mass Tort Leads for 2024

Is your law firm looking to expand this year? If so, then lead generation should be your top priority. Getting the best legal leads doesn’t have to...
Man draws his business growth rising
Jan 04 2024

5 Ways to Improve Conversion Rates in Client Acquisition

Discover 5 effective strategies to boost conversion rates in client acquisition. Learn how to optimize your marketing efforts and maximize...
Professional woman sits on a chair to the right, in front of a large yellow wall. Drawings display "PPC" and internet connectivity symbols to the left.
Dec 28 2023

The Ultimate Guide to PPC Advertising Best Practices

Pay-Per-Click (PPC) advertising, aka search engine marketing, is a potent tool for digital marketing. With PPC ads, businesses can reach more of...
Professional man works on his laptop keyboard, a pen in his hand as he types. An internet search bar is over the image.
Dec 20 2023

A Comprehensive Guide to Search Engine Marketing

In today’s online-driven world, businesses compete to capture the attention of their target audience with more and more competition each...
w

Now is the time to grow your business for tomorrow. Ready to get started?

We respect your right to privacy.