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Attorney vs Lawyer: Which SEO Term Drives More Online Searches?

Oct 10, 2018 | Legal

Marketing Blog

Attorney vs lawyer: Which word do most people use when they’re searching for legal representation online? It’s crucial to know the difference if your marketing efforts don’t produce enough clients. If you’re not sure whether local prospects can easily find your firm online, check local Google Search Trends data.

Below, we reveal where people search most for “attorney near me” vs. “lawyer near me” as well as what services they seek. Then, we’ll identify related search terms that show a 5000% increase in popularity over the last year. Your firm’s competitors likely use this data to market their legal services online — and you should, too. Read on for an easy-to-understand snapshot of what your target market’s searching for on search engines right now.

Comparing Attorney vs Lawyer Searches “Near Me”

When you compare search terms, a clear winner emerges: People type “attorney near me” more often than “lawyer near me.” Essentially, for every 67 people that type “lawyer near me” into search engines, 70 people type “attorney near me” instead. And since July, that gap grew even wider: For every 90 people in the U.S. searching for lawyers, 100 looked for attorneys instead.

Breaking Down Attorney vs Lawyer Searches by Location

Of course, national popularity isn’t as important if you’re a small firm with a single office location. So, look at recent search trend data to see which term’s more popular in the state in which you practice.

When comparing attorney vs lawyer searches by state, these locales type “lawyer” most often:

  1. New Jersey
  2. Maryland
  3. Delaware
  4. Rhode Island
  5. Virginia

Leads in these states use “attorney near me” significantly more often in their online searches:

  1. Montana
  2. Idaho
  3. Hawaii
  4. Alabama
  5. Ohio

Related Search Terms Show Which Torts & Practice Areas Leads Are Interested In

While considering which search terms your target market uses most, it’s smart to review trending related queries, too. Why? Because it tells you which specific torts and practice areas are popular with locals searching online for legal representation.

The most popular related queries for “lawyer near me” include:

  1. Mesothelioma
  2. Injury lawyer
  3. Free consultation
  4. Social Security disability lawyer
  5. Bankruptcy

Popular search terms related to “attorney near me” include:

  1. Affordable bankruptcy attorney near me
  2. Workers comp attorney
  3. Personal injury attorney
  4. Disability lawyer near me
  5. Negligence attorney near me

This related search trend data does, in fact, tell us a few interesting things. First, firms specializing in mass tort cases may attract more clients using the word “lawyer” in online ads as well as website copy. Personal injury practices should promote their services using the word “attorney,” which fits their target audience’s search preferences.

Get Superior Quality Leads Delivered Each Month

If you’re spending too much time on business development or not getting enough leads through your firm’s own marketing efforts, partner with LeadingResponse for your client acquisition needs. Many attorneys struggle to attract quality leads while staying within their quarterly budgets — and still don’t convert enough clients. But LeadingResponse can deliver superior quality leads that meet your volume needs in a variety of different practice areas and torts.

Fill out the contact form on this page for your free lead volume estimate today!

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