2022 Marketing Guide for Senior Living Communities

2022 Marketing Guide to Attract and Convert More Residents It’s no secret that marketing and specific sales tactics will drive occupancy levels up within senior living communities. However, even if you have specific initiatives in place, are they as effective as they...

Webinars & Seminars: Effective Law Firm Marketing Strategies

Discover how one simple presentation can attract new clients and help retain current clients! We all know the Internet is the go-to place for a vast majority of people to gather information, educate themselves, make informed decisions, and, yes, enjoy a good laugh or...

Planning for 2022 Starts Today

Plan for the Future Today! Although our team has some amazing skills, we are not fortune tellers and cannot predict the future. However, we can reasonably assert that during the current global pandemic, things have shifted around the world. These changes will have an...

Facebook Advertising for Lawyers: Steps for Success

Facebook is the leading social media platform – by far – with over 2.8 billion monthly active users. That’s why over 3 million businesses actively advertise their products and services on Facebook. But what about legal firms? Is there a way to promote your services to...

Dinner Seminars are a Success for Practitioners.

Use Live Dinner Seminars as a Catalyst to Grow Your Business Live dinner seminars are a great way to create a personal touch to your marketing strategy. In a world of constantly flowing traditional and digital marketing pieces, a live event can offer consumers a...

How to Eliminate Fear And Encourage Consumers to Act

The vast majority of Americans struggle with financial illiteracy and anxiety about money. In fact, according to a report published by Walden University, over 65% of Americans are financially illiterate and unable to manage their finances. In addition, The National...

What a Senior Living Prospect Looks For in a Community

At this moment, the senior living industry is grappling with the lowest occupancy rates in 50 years, according to Forbes. One factor is the pandemic, but there are others. In order to attract a senior living prospect, community operators and marketers must change their approach.

Financial Services Trends for the Second Half of 2021

The financial services sector is gradually emerging from the economic downturn caused by the COVID-19 pandemic. Experts believe that advisors will need to approach marketing very differently, as trends have shifted and the pre-pandemic approaches will no longer work.

Falling Into the Unqualified Senior Living Lead Trap and How to Break Free

Actually, a smaller set of more highly qualified leads is a better bet. And yet, when it comes to measuring potential for future move-ins, there is a tendency to revert back to the numbers game mentality – throw as many leads into the top of the sales funnel as possible, and see what comes out the other end.