In Texas, for example, total workers’ compensation claims rose 34% in 2020 from 2019, Business Insurance reported June 3. The article noted the Texas Dept. of Workers Compensation released a report citing an increase in COVID-19 claims. This halted a 20-year decline in WC claims, at least temporarily.
Like all business owners, solo practitioners and owners of small law firms want to increase their caseloads and revenue. An essential first step toward achieving this goal is adopting a marketing strategy that fuels practice growth. Our law firm marketing strategy is written with this in mind.
Growing a law practice requires nurturing viable legal leads and converting them into new clients. Firm leadership knows its target audience and they employ various methods to find and cultivate those who fit the profile of their ideal client.
Some of the most heartbreaking cases in the legal system involve birth injuries due to medical negligence. Indeed, a birth injury can lead to profound physical and psychological damage. Sometimes, a child will require a caretaker for the rest of their lives.
Some trends were already becoming clear as we entered the second quarter of 2021. According to Independent Agent magazine, medical malpractice insurance rates are increasing by 10%, on average. They attribute this spike in part to larger payouts for claims and growing legal defense costs.
America’s Hispanic population is primarily bilingual and has a combined purchasing power of $1.7 trillion. According to Harvard University’s Instituto Cervantes survey, Spanish is the most-spoken non-English language in the United States. About 61 million U.S. residents identify as Hispanic.
A wave of lawsuits has already begun as claimants attempt to recoup their losses. The winter storm that pummeled Texas and Louisiana caused considerable damage. This has opened the door to water pipe damage, roof damage, personal injury, and loss-of-property cases.
Last year was one for the record books. For law firms in particular, it was a time of upheaval and adjustment. But 2020 is now history, and attorneys must forge ahead into 2021 with a caseload growth plan.