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B2C Marketing Strategies

Times are changing, and it’s essential to stay up to date on all the B2C marketing strategies for your business. All the trends circle one single idea – are you ready? Focus on your consumer.

2022 Performance Marketing Trends to Watch

Technology is moving things forward at a rapid pace. And marketers are trying to keep up. What marketing trends are expected to be big this year? Are there marketing trends that are losing steam? Performance marketing is the most cost-effective, results-driven...

What Is Customer Acquisition & Why Does Your Business Need It?

Technology, paid ads, performance marketing, and the internet have made marketing easier for all-sized businesses. The downside of that, of course, is that competition has risen also. And with that, the cost of customer acquisition. Because everyone has access to all...

Social Media Marketing Tips for Healthcare Providers

Consider these facts: nearly 70% of doctors use social media for business, according to the Wisconsin Healthcare Public Relations & Marketing Society. Meanwhile, the National Center for Biotechnology Information reports 41% of healthcare consumers use social media to choose providers.