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How to Become a Customer Acquisition Magnet

As a small business, it’s not always easy to get your name out there. And when it comes to growing a small business, acquiring and retaining customers is extremely important. Additionally, customer acquisition can be difficult if you are in a saturated industry....

7 Unbelievable Facts About Ongoing Webinar Marketing

If you aren’t convinced yet that webinars should be part of your marketing strategy, here is a sobering fact: between 20 and 40% of webinar attendees become qualified leads. Plus, attendance and interest in webinars will continue to increase – an 87% increase since...

The Most Effective Ways to Improve Dinner Event Conversion

Ready to test the waters and get started with dinner events to attract and connect with more prospects? With over 1 million events completed, our team has the experience and know-how to ensure success. We’ve got you covered from your preparation for the event,...

All You Need to Know About Finding Your Target Audience

All businesses need clients to grow. But how much time are you or your sales team spending connecting, nurturing, and trying to convert leads? Are you spending time on leads that convert? Or are you trying to sell everyone possible? For most businesses, particularly...

Your Guide to Generating Leads Versus Outsourcing

You’re a successful small business, but you need more clients to get to the next level. How do you acquire them? You’ve got options, but it can be hard to know the right solution if you’re new to this game. Is it more cost-effective to generate...

The Truth About Live Dinner Seminars

Dinner seminars are one-of-a-kind marketing solutions that connect prospects with professionals face to face in a comfortable environment. And they’ve been proven successful for over 25 years. However, there are mixed feelings about dinner seminars in the marketing...

2022 Performance Marketing Trends to Watch

Technology is moving things forward at a rapid pace. And marketers are trying to keep up. What marketing trends are expected to be big this year? Are there marketing trends that are losing steam? Performance marketing is the most cost-effective, results-driven...

5 Valuable Features You Can Only Get With LeadingResponse

Choosing a partner for customer acquisition is a complicated and important decision. How can you know if the business you chose can give you the results you’re looking for? What are the risks if the investment doesn’t pay off? How can you know who to trust? Let us...

What is Customer Acquisition Cost? Why Does it Matter?

​As a business owner, how do you determine the price of a new customer? Between marketing campaigns, events, advertising, and referrals, what are you spending on each new client? And more importantly – how can you reduce that cost to get more customers for less? If...