We’re not out of the woods yet. But it’s heartening to know that, with 75% of seniors now vaccinated, we’re on our way. That’s good news if you run senior living marketing and are hoping to improve occupancy. Many of your potential residents who have put off making decisions are now coming out and indicating a readiness to explore their options.
Senior living prospects are ready.
Our surveys indicated that seniors and families were still interested in pursuing senior living even in the middle of the pandemic. The knowledge that they’re now better protected against getting a serious illness helps. This population of prospects is ready to attend live events again.
Your prospects are saying, “It’s time.” So, now it’s your move. Are you ready to put the tools in place to make sure you are doing everything to capture and attract qualified prospects to onsite events?
But are you ready? Here are four senior living marketing areas you need:
Meet your prospects where they are.
That means offering hybrid events, available both onsite and online. This ensures that you connect and engage with more prospects in a way that is easy and intuitive for them. The more available you make your senior living marketing to your prospects, the more qualified targets you can reach and connect with. Multichannel campaigns have proven to produce a 250% higher rate of purchase rate than single-channel campaigns.
Never miss another qualified website visitor.
With VisitorConnect, you can target qualified visitors to your website, even if they don’t leave their contact information. Our program uses a “reverse append” algorithm to capture your visitors’ contact information and connect them with a mailing address. Every qualified visitor to your website receives a personalized, custom postcard within 48-72 hours, keeping your senior living community top of mind.
Target and engage the ideal prospects.
Attract only the most qualified and motivated prospective residents to your events. We filter demographics such as age, income, income-producing assets, radius to the community, and more. This data is then used to fuel highly targeted direct mail campaigns to qualified visitors only.
Optimize turnout at your event.
We’ve had great success holding these events in neutral settings, such as popular local restaurants. Our data shows that these events garner a 59% greater response than those conducted inside a community.
As a sense of normalcy returns, the most important thing is to resist the temptation to go back to pre-pandemic business as usual. Old tools, old plans, and old methodologies simply will no longer be effective in new post-pandemic senior living marketing.
By addressing the four areas above, you will gain a stronger foothold in a competitive marketplace that is stronger than ever. Leverage new ways to meet your prospects where they are, whether that’s onsite or in the comfort of their homes.
Clearly, change is in the air. Your prospects are, by their actions, making it clear that “it’s time” to engage again. Now it’s up to you to make it happen. Ready to get started? We’re here to help.
