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Marketing

Performance marketing is a modern marketing strategy that can save your business money and time while reaching your goals. But how can you get started, and what are your options?

Harnessing Data to Reach the Right Audience

At LeadingResponse, we understand the importance of harnessing data in client acquisition. As the experts in consumer engagement, our team members make data-based decisions daily to elevate your brand and connect with your ideal financial services clients nationwide.

Responder Data Critical to Online Event Marketing Success

After in-person events and visits to brick and mortar businesses were no longer an option, older Americans began relying on online communications to connect with product and service providers. This opened the door for advisors to employ digital resources to generate leads and acquire new clients.

How The New iOS 14 Update Will Affect Your Digital Marketing

Digital marketers are apprehensive about the recent rollout of iOS 14. Part of the new update impacts a user’s data tracking permission. While many individuals approve of this change, marketers and businesses are concerned that Facebook ads, which rely on this information, won’t perform as well.

Advisors Are Pairing Live Events With Webinars to Achieve Optimal Results

As more and more states relax coronavirus restrictions or lift them entirely, dinner seminar events are coming back. But unlike in the Before Times, financial advisors are not just scheduling them to have a backup plan in case they have issues with to face-to-face seminars. They’ve adopted hybrid campaigns to widen their marketing footprint and their pool of prospects.