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Marketing

Performance marketing is a modern marketing strategy that can save your business money and time while reaching your goals. But how can you get started, and what are your options?

How The New iOS 14 Update Will Affect Your Digital Marketing

Digital marketers are apprehensive about the recent rollout of iOS 14. Part of the new update impacts a user’s data tracking permission. While many individuals approve of this change, marketers and businesses are concerned that Facebook ads, which rely on this information, won’t perform as well.

Advisors Are Pairing Live Events With Webinars to Achieve Optimal Results

As more and more states relax coronavirus restrictions or lift them entirely, dinner seminar events are coming back. But unlike in the Before Times, financial advisors are not just scheduling them to have a backup plan in case they have issues with to face-to-face seminars. They’ve adopted hybrid campaigns to widen their marketing footprint and their pool of prospects.