Nearly a year has passed since the COVID-19 pandemic severely restricted, or shut down completely, businesses across the country. The coronavirus has forever altered how senior living operators approach prospective residents of their communities.
LeadingResponse works with senior living community operators not only to identify and connect with senior living prospects, but their adult children and family members. That’s because a prospect’s loved ones will often influence, if not outright decide, where the person will live.
In the beginning of 2020, it was pretty much business as usual for senior living marketers. Onsite events and community tours encouraged visits from prospective residents and family members. The prospect’s journey was well established.