Senior Living

LeadingResponse works with senior living community operators not only to identify and connect with senior living prospects, but their adult children and family members. That’s because a prospect’s loved ones will often influence, if not outright decide, where the person will live.

Virtual Marketing Insights

Nearly a year has passed since the COVID-19 pandemic severely restricted, or shut down completely, businesses across the country. The coronavirus has forever altered how senior living operators approach prospective residents of their communities.

Your Prospect’s Journey Has Changed. So Must Your Marketing!

In the beginning of 2020, it was pretty much business as usual for senior living marketers. Onsite events and community tours encouraged visits from prospective residents and family members. The prospect’s journey was well established.

Growing Occupancy at Your Senior Living Community Should Be Your New Year’s Resolution

At last, 2020 is over. Now, you can look forward to the future. Have you made a marketing plan for growing occupancy at your senior living community? If not, it’s time to tackle this project. Of course, you’d like to keep your lead generation pipeline filled with...

Segmentation Has Reached New Heights. Here’s What You Need to Know.

No two prospects are the same. Every senior living marketer knows that. Therefore, it makes no sense to keep sending the same generic emails and mail pieces to hundreds, if not thousands, of prospects – each with different motivations and needs. Thanks to technology,...

Hyper-Targeting and Re-Targeting: What Are They and Why Do I Need Them?

How much do you know about hyper-targeting and re-targeting? If you are still spending massive amounts of money purchasing lists of names and addresses, odds are you’re getting a very low return on your investment. Without a much deeper set of information about the...

Senior Living Budget Cut? Don’t Get Mad, Get Smarter!

Valerie Whitman is the vice president of senior living at LeadingResponse. She has worked in the industry since 2004, and she knows her way around a budget. Valerie Whitman How is your marketing budget holding up? That might be a tough question to answer, since the...