Developing a hybrid marketing approach will help you maximize your reach, form better connections with your customers, and improve your ROI. How? Deloitte recently reported that the average US household has a total of 25 connected devices, including phones, laptops, tablets, and smart home units. And this number is only growing with 38 percent of Americans reporting having more devices now than they did at the start of the pandemic.
One of the biggest changes seen since the beginning of the pandemic is greater implementation of hybrid marketing solutions. As 2022 kicks off, it’s more imperative than ever that businesses continue to bolster their omnichannel presence in pursuit of forming better connections with their consumers.
After in-person events and visits to brick and mortar businesses were no longer an option, older Americans began relying on online communications to connect with product and service providers. This opened the door for advisors to employ digital resources to generate leads and acquire new clients.
Wondering where your next signed retainer will come from? That person is likely typing “(practice area) + lawyer near me” into their smartphone’s web browser right now. Law firms often rely on traditional advertising to bring in new clients, including print and TV commercials.
What a year this has been. Unexpected events have turned companies on their heads, and businesses worldwide are trying to figure out how to adjust. This week’s Think with Google article, “Agility is a Superpower that Goes Beyond Digital Transformation,” points out that an agile marketing team is what organizations need in 2021.
