Webinar Mistakes to Avoid

Aug 23, 2020 | Marketing

Marketing Blog

Ryan VanSickle is the Director of Advisor Development at LeadingResponse. He’s seen his share of webinar mistakes.

Funny How Things Work – Or Don’t

While webinar mishaps are inevitable, some are preventable. Here are two quick blooper-reel stories from the trenches. I’ll refrain from mentioning any names, so don’t worry (you know who you are).

“Anyone? Bueller…Bueller…”

Webinar mishap: getting so absorbed in a book that you fail to notice your presentation is starting without you.

Blooper 1: In early June, one host decided to do some light reading as she waited for her webinar to start. The book must have been incredible, because as the event went live, there she was, her face four inches from the camera, determined to finish that chapter. Meanwhile, 20+ attendees had filed in from the virtual waiting room to watch this particular webinar mistake. They posted in the chat, “Hello! Are we starting?!” and she was clueless.

About 12 minutes later, I reached her on her cell phone. After a few minutes of sheer panic (on camera), she proceeded to deliver some great content to her audience. She laughed it off, and I’m sure she wasn’t the only one.

The good news: Most of our webinar hosts have begun to use pre-recorded, automated webinars. To the audience, it appears to be live. This approach helps reduce the risk of internet connection issues, and well…whatever you want to label this webinar mistake.

Presenting Until You’re Blue In The Face

Webinar mishap: completely losing your composure in front of an audience of investors.

Blooper 2: A seasoned webinar host was delivering a presentation I had seen him do dozens of times before. Toward the middle, I noticed him pause several times, for five to 10 seconds between thoughts. He gulped water like he’d just ran a marathon. He tried to push through, but realized something just wasn’t right. His throat seized up, his face turned blue (I’m talking Violet Beauregarde from Willy Wonka & the Chocolate Factory blue), and he turned his camera off in a panic.

Did I just witness the ultimate webinar mistake – a host choking to death in front of a group of investors? Luckily, I was dressed appropriately and also logged in as a host, and I jumped in to save the day.

After three or four minutes, he returned. His face was now red – probably from choking and embarrassment – but he proudly declared he was ready to finish. (The public chat feed went crazy during that webinar.)

The good news: That night, we learned why having a co-host is so important. Even if they aren’t slated to present, an emergency backup can help prevent a webinar mishap like this one. Since this incident, our consultants have made this a part of their webinar coaching strategy with virtual hosts.

You live, you learn. Our hosts have had some stressful moments, along with some downright hilarious ones. We’ve all make a webinar mistake at one time or another. At the end of the day, these hosts have all gotten better at making a big impact on a small screen.

To discover how webinars can make a big impact on your business, call me at (813) 543-9005, or contact me by email at [email protected].

Popular Topics
A dart sits at the bullseye of a target on a desk, next to a laptop, glasses, pen, and notebook.
Apr 11 2024

How LeadingResponse Delivers Quality Legal Case Leads

Having the right tools at your disposal can make all the difference in your legal marketing efforts. LeadingResponse offers cutting-edge legal...
A stethoscope and a card that reads 'medicare' sit on a yellowish green background.
Apr 06 2024

Medicare 2025: Your Guide to the Latest Changes and What They Mean for You

CMS just rolled out the latest on Medicare Advantage (MA) and Part D Payment Policies for 2025. Here’s what these changes mean for you and...
Business men sitting at a desk, going over graphs and financial reports.
Mar 28 2024

10 Creative Marketing Ideas for Financial Advisors

How do you effectively market your services as a financial advisor and stand out in a competitive landscape? In this blog post, we’re going to...
Man with a crutch meets with and shakes hands with his personal injury attorney
Mar 14 2024

5 Tips for Your Personal Injury Marketing Plan

A well-crafted plan can set you apart from the rest. To help you achieve this, here are five crucial tips to consider when developing your personal...
Financial advisor works on his phone, with metrics out on his desk. His phone glows with light bulb, productivity, and growth icons.
Feb 01 2024

Unlocking Growth: The Crucial Role of Marketing for Financial Advisors

Finding clients as a financial advisor can be complicated. In an era marked by dynamic shifts in the financial services sector, the need for...
Formal handshake
Jan 22 2024

Unlock Success: Your Guide to Outsourcing Legal Marketing

Effective lead generation is essential for business strategy and cash flow and plays a pivotal role in supporting the financial growth of your...
Young black woman speaking into a podcast microphone
Jan 17 2024

2024 Performance Marketing Trends to Watch

For those who are well-versed in performance marketing and want to know more about marketing trends, keep reading fort the anticipated marketing...
Close up of estate planner shaking hands with new client
Jan 15 2024

5 Tips To Get High Quality Estate Planning Leads

Estate planning leads is a niche market, and knowing how to find the right prospects can be daunting. If you’re ready to see a significant...
Get More Leads
Jan 08 2024

The Hottest Mass Tort Leads for 2024

Is your law firm looking to expand this year? If so, then lead generation should be your top priority. Getting the best legal leads doesn’t have to...
Man draws his business growth rising
Jan 04 2024

5 Ways to Improve Conversion Rates in Client Acquisition

Discover 5 effective strategies to boost conversion rates in client acquisition. Learn how to optimize your marketing efforts and maximize...
Professional woman sits on a chair to the right, in front of a large yellow wall. Drawings display "PPC" and internet connectivity symbols to the left.
Dec 28 2023

The Ultimate Guide to PPC Advertising Best Practices

Pay-Per-Click (PPC) advertising, aka search engine marketing, is a potent tool for digital marketing. With PPC ads, businesses can reach more of...
Professional man works on his laptop keyboard, a pen in his hand as he types. An internet search bar is over the image.
Dec 20 2023

A Comprehensive Guide to Search Engine Marketing

In today’s online-driven world, businesses compete to capture the attention of their target audience with more and more competition each...

Now is the time to grow your business for tomorrow. Ready to get started?

We respect your right to privacy.