The end of restrictions on gathering is now in sight. As a result, you might think webinars will become less important of a tool to reach prospective patients, and webinar attendance will drop off as a result.
However, you would be mistaken.
It’s true that many older Americans adapted to online communications out of necessity in 2020. But they realized attending webinars was a convenient way to learn more about products and services of interest to them. What’s more, they’ve grown accustomed to the format.
Webinars aren’t going anywhere
A number of our medical clients are once again hosting live dinner events in their markets. But some continue to use webinars to generate leads. This is because virtual events are an effective means of educating consumers about the treatment options they offer.
After all, webinars possess many interactive elements, such as quizzes, polls, chat, and Q&A sessions. These features enable hosts and audience members to engage with each other during the presentation. This level of interaction helps ensure the webinar attendance experience is like participating in a face-to-face event.
For these reasons, virtual events will continue to grow in popularity, even as businesses reopen and welcome customer traffic.
Webinar attendance will grow
The experts at MarketWatch predict the webinar market will reach $800 million by 2023. (This was a pre-COVID projection, they noted, so it may trend even higher.)
Now that webinars are woven into the fabric of doing business, if you don’t offer them, you risk losing patients to a provider who does.
And it’s critical to team up with a marketing company possessing the resources and experience to guide you in the effective use of virtual events. Doing so will help you maximize webinar attendance and ROI.
Achieving exceptional webinar attendance
Over the past 12 months, the team at LeadingResponse has worked with hundreds of webinar presentations. During this time, through trial and error, we discovered how to achieve webinar attendance results more than double the industry average.
Our goal was – and still is – to help our medical clients boost lead generation, improve the quality of prospective patients, and acquire new business.
Here’s how the process works:
Virtual event attendance experts
Our medical marketing team consists of consumer engagement specialists experienced in a wide variety of practice areas.
Contact us to find out how LeadingResponse can set you up with webinars to attract new patients to your practice and grow your fee-for-service caseload. Or give us a call at (866) 616-3747.
