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Marketing

Performance marketing is a modern marketing strategy that can save your business money and time while reaching your goals. But how can you get started, and what are your options?

Advisors: Follow These 7 Steps to Cultivate Younger Clients

If you’re like most advisors, you focus on Americans age 55 and up. That’s because this group makes important money decisions for themselves and others. It’s one reason product solutions offered by the financial services industry tend to target people nearing...

How to Get More Sleep Apnea Patients Into Your Dental Practice

Right now, the global sleep apnea device market is anything but sleepy. A Grand View Research report published in March valued it at $5.9 billion in 2019. In addition, the market is expected to experience a compound annual growth rate of 7.4% between now and 2027. The...

Fact: Your Company Can Benefit From Lead Generation

How can you tell if you need to engage in lead generation? Most businesses must find leads in order to grow. Lead generation is marketing designed to capture the interest of your potential clients or customers. Its purpose is to nurture relationships with prospects...

Annuities 101: The Annuity as Dependable Retirement Income

June is National Annuity Awareness Month, designated in 2010 to help consumers better understand annuities by the National Association for Fixed Annuities (NAFA). Since its introduction, coalition members and National Annuity Awareness Month sponsors have provided...