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Marketing

Performance marketing is a modern marketing strategy that can save your business money and time while reaching your goals. But how can you get started, and what are your options?

What is Customer Acquisition Cost? Why Does it Matter?

​As a business owner, how do you determine the price of a new customer? Between marketing campaigns, events, advertising, and referrals, what are you spending on each new client? And more importantly – how can you reduce that cost to get more customers for less? If...

5 Customer Acquisition Strategies You Can Leverage This Year

Did you know that the cost of acquiring new customers is increasing!? That’s right – it’s up by 60% compared to five years ago. Your business needs fresh faces to expand. But with higher costs than ever, you need more cost-effective solutions that work....

Simple Strategies to Grow and Retain Customers

There’s not a lot better than sealing the deal with a new customer. Or is there? Did you know you can save time and money by retaining an existing consumer? Or re-engaging a previous consumer? That’s right; customer retention is a great strategy that can...

The Understated Value of Happy Customers

No company can have all happy customers, all the time. Things happen. Understanding the value of satisfied customers and how it can affect your bottom line can help you stay calm when issues arise. And help you design customer marketing solutions that aligns with you...

How Does Webinar Marketing Work?

While webinars and virtual meetings have existed since the dawn of the internet, it took a pandemic for them to really take off as a way to educate, inspire, and promote. If you want more information on what webinar marketing is, and how it can benefit your business,...