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Marketing

Performance marketing is a modern marketing strategy that can save your business money and time while reaching your goals. But how can you get started, and what are your options?

7 Unbelievable Facts About Ongoing Webinar Marketing

If you aren’t convinced yet that webinars should be part of your marketing strategy, here is a sobering fact: between 20 and 40% of webinar attendees become qualified leads. Plus, attendance and interest in webinars will continue to increase – an 87% increase since...

All You Need to Know About Finding Your Target Audience

All businesses need clients to grow. But how much time are you or your sales team spending connecting, nurturing, and trying to convert leads? Are you spending time on leads that convert? Or are you trying to sell everyone possible? For most businesses, particularly...

Your Guide to Generating Leads Versus Outsourcing

You’re a successful small business, but you need more clients to get to the next level. How do you acquire them? You’ve got options, but it can be hard to know the right solution if you’re new to this game. Is it more cost-effective to generate...

What is Customer Acquisition Cost? Why Does it Matter?

​As a business owner, how do you determine the price of a new customer? Between marketing campaigns, events, advertising, and referrals, what are you spending on each new client? And more importantly – how can you reduce that cost to get more customers for less? If...

Simple Strategies to Grow and Retain Customers

There’s not a lot better than sealing the deal with a new customer. Or is there? Did you know you can save time and money by retaining an existing consumer? Or re-engaging a previous consumer? That’s right; customer retention is a great strategy that can...