Responder Data Critical to Online Event Marketing Success

May 3, 2021 | News

Marketing Blog

Over the past year, enterprising financial advisors have significantly grown their practices using digital event marketing tools and platforms.

After in-person events and visits to brick and mortar businesses were no longer an option, older Americans began relying on online communications to connect with product and service providers. This opened the door for advisors to employ digital resources to generate leads and acquire new clients.

Consumers and advisors on the Internet

For most LeadingResponse financial services clients, their primary event marketing audience is people age 55 and up. The J.D. Power U.S. Financial Advisor Satisfaction Study discovered that’s also the demographic of today’s advisors. And of those, 20% of advisors currently working are 65 and older.

Born between 1946 and 1964, the youngest members of this rapidly expanding demographic are currently 56, while the oldest are 74. According to an article in Forbes citing research by Google, baby boomers today spend more time on the internet than they do watching television. And over 80% of them have at least one social media account! Meanwhile, Statista, a provider of market and consumer data, determined as of June 2019, boomers had an average of 4.6 social media accounts, primarily Facebook and LinkedIn.

Note: Since the above information pre-dates COVID-19, even more older Americans are using online communications. Experts are confident they will continue to do so after the pandemic ends.

Growth through digital event marketing

Solutions provided by LeadingResponse include:

  • Modeling of look-alike audiences that are pre-qualified financially, created from over four million seminar responders
  • Mobile optimized registration pages incorporating your brand and seminar information
  • Real-time RSVP access via our online platform
  • Choice of using our seminar presentation or developing your own
  • Superior campaign support from start to finish

Now, here is proof that our event marketing process works. LeadingResponse has made 6.4 million appointments for advisors, generated $117 billion in revenue for our clients, and connected advisors with 1.53 million consumers.

Exclusive event marketing data

If you’re an advisor who has never executed a digital campaign to promote your virtual or live events, you may wonder what makes one marketing company different from another.

It’s the data.

As the original customer acquisition provider for the financial services industry, LeadingResponse has gathered millions of responder records. Since 1995, we’ve marketed extensively to people 55 and up. No one else has as extensive a database as we do. We use it to drive responses through Facebook, Instagram and other online platforms and networks. And unlike our competitors, we have a designated Facebook representative and direct access to unique targeting options to power your campaigns.

Better prospects, better events

When you choose LeadingResponse to manage your digital seminar marketing, you can expect more than data to put you in front of your ideal audience. You’ll partner with a company whose team is committed to your success. We’ll help you make meaningful connections with consumers and increase your revenue.

Call us at (888) 907-3971 for more information.

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