Blog

Responder Data Critical to Online Event Marketing Success

May 3, 2021 | News

Marketing Blog

Over the past year, enterprising financial advisors have significantly grown their practices using digital event marketing tools and platforms.

After in-person events and visits to brick and mortar businesses were no longer an option, older Americans began relying on online communications to connect with product and service providers. This opened the door for advisors to employ digital resources to generate leads and acquire new clients.

Consumers and advisors on the Internet

For most LeadingResponse financial services clients, their primary event marketing audience is people age 55 and up. The J.D. Power U.S. Financial Advisor Satisfaction Study discovered that’s also the demographic of today’s advisors. And of those, 20% of advisors currently working are 65 and older.

Born between 1946 and 1964, the youngest members of this rapidly expanding demographic are currently 56, while the oldest are 74. According to an article in Forbes citing research by Google, baby boomers today spend more time on the internet than they do watching television. And over 80% of them have at least one social media account! Meanwhile, Statista, a provider of market and consumer data, determined as of June 2019, boomers had an average of 4.6 social media accounts, primarily Facebook and LinkedIn.

Note: Since the above information pre-dates COVID-19, even more older Americans are using online communications. Experts are confident they will continue to do so after the pandemic ends.

Growth through digital event marketing

Solutions provided by LeadingResponse include:

  • Modeling of look-alike audiences that are pre-qualified financially, created from over four million seminar responders
  • Mobile optimized registration pages incorporating your brand and seminar information
  • Real-time RSVP access via our online platform
  • Choice of using our seminar presentation or developing your own
  • Superior campaign support from start to finish

Now, here is proof that our event marketing process works. LeadingResponse has made 6.4 million appointments for advisors, generated $117 billion in revenue for our clients, and connected advisors with 1.53 million consumers.

Exclusive event marketing data

If you’re an advisor who has never executed a digital campaign to promote your virtual or live events, you may wonder what makes one marketing company different from another.

It’s the data.

As the original customer acquisition provider for the financial services industry, LeadingResponse has gathered millions of responder records. Since 1995, we’ve marketed extensively to people 55 and up. No one else has as extensive a database as we do. We use it to drive responses through Facebook, Instagram and other online platforms and networks. And unlike our competitors, we have a designated Facebook representative and direct access to unique targeting options to power your campaigns.

Better prospects, better events

When you choose LeadingResponse to manage your digital seminar marketing, you can expect more than data to put you in front of your ideal audience. You’ll partner with a company whose team is committed to your success. We’ll help you make meaningful connections with consumers and increase your revenue.

Call us at (888) 907-3971 for more information.

Get started today!

Call us at 800.660.2550
or fill out the form below:

We respect your right to privacy.
Skip the form? Click HERE.

Professional woman works on a laptop on her desk, with papers and a coffee mug nearby
Jun 23 2025

Medicare Compliance Check: What’s New for This AEP?

Each year, CMS updates or clarifies its guidelines. This blog will walk you through what’s new for...
Items on a desk, including a laptop open to graphics and the word PPC, a glass with pencils, a notepad, and a pair of glasses.
Jun 16 2025

Innovative Approaches to Estate Planning Attorney Marketing in the Digital Age

Among marketing strategies, pay-per-click (PPC) advertising stands out as one of the most...
Financial advisor speaks to a crowd, with lots of hands raised for questions
Jun 12 2025

Building Your Brand: Establishing Authority through Financial Planning Seminars

Financial seminars have emerged as one of the most powerful tools for establishing credibility,...
Professional man stands in front of a large wall covered in light blue and white marketing metrics and graphics
Jun 05 2025

Measuring Success: Key Metrics for Evaluating Preneed Marketing Campaigns

Whatever your funeral home marketing strategy, tracking what’s working helps you do more of what...
Blue paper with a segment torn. Underneath the tear, is says "Storytelling is the best marketing"
Jun 02 2025

The Power of Storytelling: Using Narratives to Connect with Clients in Estate Planning Advertising

How do successful estate planning attorneys break through hesitation and grow their firm? The...
An archery target sits at the bottom of the image with a red dart in the center
May 29 2025

Avoid These Common Mistakes When Targeting Your Audience

If you want to refine your marketing strategy and ensure you’re reaching the right people, it’s...
Black chalkboard with Marketing Strategies and other marketing related words in white chalk
May 22 2025

Crafting a Comprehensive Estate Planning Marketing Strategy

To grow your client base you need more than just experience. You need a robust estate planning...
Black background with two road signs pointing in opposite directions. One says Right, and one says Wrong.
May 19 2025

5 Signs You’re Targeting the Wrong Audience

Let’s explore five telling signs that you may be targeting the wrong audience, how this misstep...
Mature couple sitting at a table with a preneed provider discussing arrangements
May 15 2025

Informing and Empowering Consumers in Preneed Planning

When families think about the future, they often focus on savings, retirement, and protecting...
Hand appears on the left side of the image holding a magnet. Small magnetic people are lined up and being pulled up.
May 01 2025

The Ultimate Guide to Lead Generation: Fueling Growth Across Industries

Lead generation isn’t just a part of your marketing strategy, it is the strategy. This guide...
Popular Topics