LeadingResponse Announces New Business Unit And Leadership Appointments

Aug 29, 2023 | News

Marketing Blog

The company adds new members to its management committee and
names sales lead to new unit, Health & Aging

LeadingResponse, a leading performance marketer for financial, legal, health and aging markets, today announced two leadership appointments – Mary Williams and Jennifer DeBuhr – and the launch of its new business unit, Health & Aging.

“I am pleased to announce Mary Williams joining our team and Jen’s promotion to lead our newest division. These two individuals bring a combined 40+ years of experience to their roles and will continue to drive our positive momentum. We have laid the foundation for significant growth by investing in leadership, expanding to new markets, and sending a clear message that we are a leading contender in performance marketing. Our focus on technology-enabled solutions continues to deliver strong results to our clients,” said Matthew Kearney, Chief Executive Officer at LeadingResponse.

Executive-level changes include the appointment of Mary Williams as EVP of Consumer Marketing and a member of the LRSP Executive Committee. Mary joins LeadingResponse from LTK as Head of Creator Marketing and previously served as CMO for the legal business at Thomson Reuters. Williams has built a reputation for developing winning strategies, high-performing teams, and streamlined processes. The EVP of Consumer Marketing role centralizes the online consumer marketing across all business units to drive growth and continue building upon the foundation of consumer marketing excellence across the organization. Mary will report directly to Matthew Kearney, Chief Executive Officer at LeadingResponse.

The Health & Aging unit will provide LRSP’s full suite of solutions to organizations engaged in providing 55+ consumers educational and informational content to help them with life’s biggest decisions, including Medicare, Estate Planning, and Senior Living. Jennifer DeBuhr has been tapped to run the division. Jennifer has over 20 years of experience in sales at LeadingResponse. During her tenure, she has worked with hundreds of clients across myriad industries. This exposure to differing industries gives her a unique insight into our clients’ marketing needs within the Health & Aging markets. Jennifer will report to Greg Ryan, EVP of Sales.

“I am confident that Mary and Jen will excel in their roles at LeadingResponse,” added Kearney. “Mary’s decision to join our company speaks volumes about our mission, values, and culture that we foster within the organization. Promoting Jen to lead our new Health & Aging division represents an investment in new markets and reinforces LeadingResponse’s mission in helping connect professionals to consumers who are facing life’s biggest decisions.”

About LeadingResponse

LeadingResponse, premier performance marketer for the financial, legal, health and aging markets, connects consumers facing life’s big decisions to experts at exactly the right time help is needed. Clients find they get better results, better technology, and better service with LeadingResponse via our national partnerships, leading-edge technology, and our proven multi-channel solutions. LRSP consistently drives over 100,000 consumers/per month to our clients for seminar events, scheduled appointments, and webinars. Learn more at

Popular Topics
A dart sits at the bullseye of a target on a desk, next to a laptop, glasses, pen, and notebook.
Apr 11 2024

How LeadingResponse Delivers Quality Legal Case Leads

Having the right tools at your disposal can make all the difference in your legal marketing efforts. LeadingResponse offers cutting-edge legal...
A stethoscope and a card that reads 'medicare' sit on a yellowish green background.
Apr 06 2024

Medicare 2025: Your Guide to the Latest Changes and What They Mean for You

CMS just rolled out the latest on Medicare Advantage (MA) and Part D Payment Policies for 2025. Here’s what these changes mean for you and...
Business men sitting at a desk, going over graphs and financial reports.
Mar 28 2024

10 Creative Marketing Ideas for Financial Advisors

How do you effectively market your services as a financial advisor and stand out in a competitive landscape? In this blog post, we’re going to...
Man with a crutch meets with and shakes hands with his personal injury attorney
Mar 14 2024

5 Tips for Your Personal Injury Marketing Plan

A well-crafted plan can set you apart from the rest. To help you achieve this, here are five crucial tips to consider when developing your personal...
Financial advisor works on his phone, with metrics out on his desk. His phone glows with light bulb, productivity, and growth icons.
Feb 01 2024

Unlocking Growth: The Crucial Role of Marketing for Financial Advisors

Finding clients as a financial advisor can be complicated. In an era marked by dynamic shifts in the financial services sector, the need for...
Formal handshake
Jan 22 2024

Unlock Success: Your Guide to Outsourcing Legal Marketing

Effective lead generation is essential for business strategy and cash flow and plays a pivotal role in supporting the financial growth of your...
Young black woman speaking into a podcast microphone
Jan 17 2024

2024 Performance Marketing Trends to Watch

For those who are well-versed in performance marketing and want to know more about marketing trends, keep reading fort the anticipated marketing...
Close up of estate planner shaking hands with new client
Jan 15 2024

5 Tips To Get High Quality Estate Planning Leads

Estate planning leads is a niche market, and knowing how to find the right prospects can be daunting. If you’re ready to see a significant...
Get More Leads
Jan 08 2024

The Hottest Mass Tort Leads for 2024

Is your law firm looking to expand this year? If so, then lead generation should be your top priority. Getting the best legal leads doesn’t have to...
Man draws his business growth rising
Jan 04 2024

5 Ways to Improve Conversion Rates in Client Acquisition

Discover 5 effective strategies to boost conversion rates in client acquisition. Learn how to optimize your marketing efforts and maximize...
Professional woman sits on a chair to the right, in front of a large yellow wall. Drawings display "PPC" and internet connectivity symbols to the left.
Dec 28 2023

The Ultimate Guide to PPC Advertising Best Practices

Pay-Per-Click (PPC) advertising, aka search engine marketing, is a potent tool for digital marketing. With PPC ads, businesses can reach more of...
Professional man works on his laptop keyboard, a pen in his hand as he types. An internet search bar is over the image.
Dec 20 2023

A Comprehensive Guide to Search Engine Marketing

In today’s online-driven world, businesses compete to capture the attention of their target audience with more and more competition each...

Now is the time to grow your business for tomorrow. Ready to get started?

We respect your right to privacy.