More Care Provider Social Media Marketing Tips

Jun 3, 2021 | Healthcare

Marketing Blog

Today, using social media to promote your health and wellness practice is a must. If you’re not connecting with prospective patients on social media, you’re probably losing business to competitors who do. And if you already have an online presence, there is always room for improvement.

In this article, we will explore the following related to provider social media marketing:

  • Ways you can use social platforms to highlight the benefits you offer,
  • encourage prospects to seek treatment, promote how you can help them relieve pain and improve their quality of life, and
  • position yourself as an expert in your specialty.

Spotlighting your services

According to Statista, Facebook is the largest social network on the planet with over 2.7 billion monthly active users. It surpassed 1 billion users in 2012 – the first social network to accomplish this.

Because of its size, Facebook is a no-brainer for care provider social media marketing. But here’s another compelling reason to use Facebook. The Journal of Internet Medical Research reports that close to 90% of older users find and share health information on Facebook and other social sites. They note that adults 55 and up are a segment of the population facing a higher risk of chronic disease, social isolation, and poor health outcomes.

So, how do you engage prospective patients? One way is to educate them about your services. For instance, a regenerative medical physician would benefit from sharing links on social media to an article on their website about what makes stem cell treatments a viable alternative to surgical procedures.

Since not a lot of practitioners are using social media to promote themselves, according to Sprout Social, simply informing the public about what you have to offer will put you ahead of your competition.

Using provider social media marketing to encourage treatment

Most people don’t rush to make health and wellness appointments. But this especially applies to dentists, primarily because of the pain factor. Use social media marketing to highlight examples of patients getting treatment in a safe environment. Explain what you do to ensure their comfort. Show your audience that you’re worthy of their trust. Give them a behind-the-scenes glimpse into your practice and staff. All this will allow you to nurture a relationship with prospective patients and acquire new customers.

According to healthcare marketing company Boost Medical, over 200 million people visit at least one Instagram business profile each day. As with the other social media platforms, posting on IG builds a sense of community and enables you to build a rapport with your followers.

Since Facebook owns Instagram, you can link your business profiles on both platforms. Why have Instagram and Facebook pages, you ask? IG is highly visual, so you should focus your social media marketing on photos and video content. However, both platforms allow your audience to connect with your practice and build a rapport.

Emphasizing the quality of life

As we mentioned above regarding dentists, the fear of pain keeps many patients from seeking treatment. On the other hand, being in constant pain often motivates people to seek medical care to relieve it.

Here’s an example of outstanding provider social media marketing. B3 Medical is a sports medicine and interventional pain practice with five Tampa Bay area locations. B3 uses its Twitter feed to inform followers they have benefits specialists on staff who can help patients figure out what their insurance covers. They also post photos of therapists working with patients, and tips on posture to help people avoid neck and back pain.

With over 310 million active users who tweet over 600 million times a day, consider incorporating Twitter into your social media marketing mix. Our experience at LeadingResponse is that it takes longer to build a following on Twitter than Facebook, Instagram or LinkedIn, which we’ll get to shortly. However, if you’re prepared to post fresh and frequent content relevant to current and future patients – and respond to their comments and questions – Twitter may be right for you.

As online reputation management company Birdeye suggests, include links to your website and appointment booking page in Twitter posts.

Positioning yourself as an expert

Unlike the other social media marketing platforms we’ve examined here, LinkedIn is specifically for business professionals. It boasts 756 million members worldwide. You can interact with potential patients and showcase your knowledge and experience to promote yourself as an expert in your field.

Therefore, as healthcare marketing company Intrepy points out, it’s essential to make a solid first impression on LinkedIn. Use a professional headshot in your profile, along with a background image of your practice. Make sure you send the right message to anyone looking you up or reading articles you post.

In addition, Forbes says, optimizing your LinkedIn profile will help establish you as a thought leader. Write a headline describing who and what you are and use keywords related to your specialty. If you can make time to post, target your ideal audience with articles. You can share them as updates on your feed, and with any LinkedIn groups you join.

But always remember that social platforms aren’t just for promoting sales. Yes, you can pitch your practice on occasion. However, your pages should focus on thought leadership, connecting with patients, and building relationships. Use social media to stimulate conversation and create a dialog with other practitioners and future patients.

LeadingResponse can help with provider social media marketing

In closing, we hope this guide to social media marketing provides you with tips and tactics to help you connect with your audience and elevate your brand.

As we noted in our previous blog on social media for healthcare providers, there are guidelines protecting your clients’ personal information. Don’t fail to get their permission before posting any before-and-after photos and videos on social media, or testimonials identifying them by face or name.

For those who don’t have the time or resources, the healthcare team at LeadingResponse is skilled in social media marketing. We design campaigns promoting all types of health and wellness clinics and medical centers. Learn more about how we can help you raise awareness of your practice among prospective and existing patients and expand your business.

Popular Topics
A dart sits at the bullseye of a target on a desk, next to a laptop, glasses, pen, and notebook.
Apr 11 2024

How LeadingResponse Delivers Quality Legal Case Leads

Having the right tools at your disposal can make all the difference in your legal marketing efforts. LeadingResponse offers cutting-edge legal...
A stethoscope and a card that reads 'medicare' sit on a yellowish green background.
Apr 06 2024

Medicare 2025: Your Guide to the Latest Changes and What They Mean for You

CMS just rolled out the latest on Medicare Advantage (MA) and Part D Payment Policies for 2025. Here’s what these changes mean for you and...
Business men sitting at a desk, going over graphs and financial reports.
Mar 28 2024

10 Creative Marketing Ideas for Financial Advisors

How do you effectively market your services as a financial advisor and stand out in a competitive landscape? In this blog post, we’re going to...
Man with a crutch meets with and shakes hands with his personal injury attorney
Mar 14 2024

5 Tips for Your Personal Injury Marketing Plan

A well-crafted plan can set you apart from the rest. To help you achieve this, here are five crucial tips to consider when developing your personal...
Financial advisor works on his phone, with metrics out on his desk. His phone glows with light bulb, productivity, and growth icons.
Feb 01 2024

Unlocking Growth: The Crucial Role of Marketing for Financial Advisors

Finding clients as a financial advisor can be complicated. In an era marked by dynamic shifts in the financial services sector, the need for...
Formal handshake
Jan 22 2024

Unlock Success: Your Guide to Outsourcing Legal Marketing

Effective lead generation is essential for business strategy and cash flow and plays a pivotal role in supporting the financial growth of your...
Young black woman speaking into a podcast microphone
Jan 17 2024

2024 Performance Marketing Trends to Watch

For those who are well-versed in performance marketing and want to know more about marketing trends, keep reading fort the anticipated marketing...
Close up of estate planner shaking hands with new client
Jan 15 2024

5 Tips To Get High Quality Estate Planning Leads

Estate planning leads is a niche market, and knowing how to find the right prospects can be daunting. If you’re ready to see a significant...
Get More Leads
Jan 08 2024

The Hottest Mass Tort Leads for 2024

Is your law firm looking to expand this year? If so, then lead generation should be your top priority. Getting the best legal leads doesn’t have to...
Man draws his business growth rising
Jan 04 2024

5 Ways to Improve Conversion Rates in Client Acquisition

Discover 5 effective strategies to boost conversion rates in client acquisition. Learn how to optimize your marketing efforts and maximize...
Professional woman sits on a chair to the right, in front of a large yellow wall. Drawings display "PPC" and internet connectivity symbols to the left.
Dec 28 2023

The Ultimate Guide to PPC Advertising Best Practices

Pay-Per-Click (PPC) advertising, aka search engine marketing, is a potent tool for digital marketing. With PPC ads, businesses can reach more of...
Professional man works on his laptop keyboard, a pen in his hand as he types. An internet search bar is over the image.
Dec 20 2023

A Comprehensive Guide to Search Engine Marketing

In today’s online-driven world, businesses compete to capture the attention of their target audience with more and more competition each...

Now is the time to grow your business for tomorrow. Ready to get started?

We respect your right to privacy.