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Multichannel Marketing Strategy

Multichannel marketing is a strategy in which marketers interact with customers using a combination of indirect and direct communication channels. What kinds of media? Marketers use websites, retail stores, direct mail, emails, mobile, and more.

7 Financial Advisor Marketing Mistakes to Avoid

Listen to this Article https://leadingresponse.com/wp-content/uploads/2022/11/7-Financial-Advisor-Marketing-Mistakes-to-Avoid.mp3 Finding successful marketing solutions for financial advisors is difficult. But, what’s even more challenging is knowing what...

Must-Know Secrets to Transforming Your Customer Acquisition Funnel

Acquiring new clients can be challenging. So how are bigger companies and perhaps your competitors doing it with ease? By developing a strategic and effective customer acquisition funnel. As we all know, a customer acquisition funnel is a tool designed to guide...

5 Customer Acquisition Strategies You Can Leverage This Year

Did you know that the cost of acquiring new customers is increasing!? That’s right – it’s up by 60% compared to five years ago. Your business needs fresh faces to expand. But with higher costs than ever, you need more cost-effective solutions that work....

Why Your Senior Living Organization Needs Multichannel Marketing

If ever there was a need to capture and engage all your qualified prospects, this is it. That means you can’t rely on using a single platform, such as digital marketing, to reach them all. Doing so can result in leaving hundreds of leads on the table. What you need is...

Hybrid Marketing: The Perfect Solution For Your Business

By now, you are probably familiar with the term “hybrid marketing.” This refers to how digital and traditional marketing styles work in concert to maximize your marketing potential further and reach. Instead of focusing on just a couple of marketing channels to...

What a Senior Living Prospect Looks For in a Community

At this moment, the senior living industry is grappling with the lowest occupancy rates in 50 years, according to Forbes. One factor is the pandemic, but there are others. In order to attract a senior living prospect, community operators and marketers must change their approach.

Appointments Close More Business

There will always be people among your target audience who, for various reasons, will choose not to participate in a public seminar or workshop you offer. However, that doesn’t mean you have to write off those prospects. Not if you’re using our appointment setting program, anyway. That’s because AppointmentConnect enables you to reach people fitting your ideal client profile who are open to a face-to-face meeting, either in-person or online.

Use Your Sales Funnel to Target More Qualified Leads Online

Client acquisition efforts are most effective when they use each individual stage of your sales funnel to target leads online. Is your business doing enough to gather bottom-of-the-funnel (BOFU) leads online? Chances are, the answer is no — it can be notoriously...