No company can have all happy customers, all the time. Things happen. Understanding the value of satisfied customers and how it can affect your bottom line can help you stay calm when issues arise. And help you design customer marketing that aligns with you and your consumer’s goals.
While it’s maybe common sense that happy customers benefit a business, the statistics really speak for themselves. Here are some of our favorite stats on the importance of satisfied customers:
- Only 1 in 25 unhappy customers will tell you.
- An impressive 91% of customers say good service makes them more likely to purchase from a company again.
- And one-third of customers have abandoned a brand due to a poor or mediocre experience.
- You can increase your company’s value by 30% with only a 10% increase in customer retention levels.
- Acquiring a new customer is between 5 and 25 times more expensive than retaining a current customer.
Your customer marketing solutions can help increase the rate of satisfaction amongst your current clients. By focusing your effort on creating a seamless, simple, personalized experience, you’ll improve satisfaction rates and help increase ROI.
Benefit #1: Business Loyalty
Brand loyalty is hard to earn – but it’s worth it. Consumers can choose from more competitive options than ever before. You’ll stand out in a crowd if you have customers that stick with your business year after year over your competition. Consumers returning do more than just increase your reputation – they increase your ROI more than a new customer. Customer marketing solutions designed to reengage and reconnect with your current and former clients can increase brand loyalty as well.
Benefit #2: Improved Branding
Brand recognition is more about increasing the popularity of your business. It means that your brand is more valuable too. When consumers recognize a brand, there is improved consumer confidence than with an unknown brand.
Benefit #3: Word of Mouth
What could be better for your business than a lot of interested, loud cheerleaders in your corner? Consumers trust word-of-mouth referrals more than other types of reviews, and happy customers are your most effective support systems. Make sure to return the favor – when a client recommends you, make sure to follow up and thank them for the review. Brand loyalty is the responsibility of both the consumer and the business.
Ways To Improve Customer Satisfaction
Ready to improve your relationship with current and future clients? Here are some tips to quickly shift your brand to a more customer-focused business. And increase customer satisfaction along the way.
Make sure you understand the concerns, issues, complaints, feedback, and reviews that your customers provide. Don’t simply dismiss things because you disagree or it’s uncomfortable. Take what’s said and find the best way to help make customers happy.
Your consumers have needs and are looking to you to help them. Be considerate of where they are in the journey, along with any anxieties, fears, or concerns. Being a rock for people in difficult places can be a direct route to customer satisfaction.
Where is your customer base? Are they reaching out to you on social media? Then you need to be there to answer. Are they calling your office? Then you need phone lines that can accommodate fast responses. Wherever your audience is – that’s where you need to be.
4. Ask questions
Get honest answers. What do they love about your product or service? What improvements could be made? Can your business do to improve customer satisfaction?
Customer Marketing Solutions Can Increase Satisfaction Rates
Your customer marketing solutions should emphasize customer outreach and experience. Multichannel marketing campaigns reach consumers, new and future, wherever they are.
Our CEO, Matthew Kearney, shares his insights on 5 Things You Need To Know To Create A Successful Service-Based Business. Are you ready to learn more about how marketing solutions can help you increase your ROI? Let’s have a conversation