Finding successful marketing solutions for financial advisors is difficult. But, what’s even more challenging is knowing what marketing techniques and strategies to AVOID. If anything, how can you know you are doing something incorrectly unless someone informs you so? As we all know, marketing is a valuable and delicate part of customer acquisition and your growing financial firm. So, leave it all to us. Continue reading to learn seven financial advisor marketing mistakes to avoid.
Mistake #1: Lack of strategy
Advisors need to have a strategy and stick to it! A financial advisor marketing strategy should include specific marketing tactics and tools. Some marketing tactics include direct mail, online marketing, social media, PR, and live events! Why is being specific important when developing a marketing strategy for your financial firm? Well, having a well-thought-out plan will allow you to track your marketing and analyze results.
Additionally, having a detailed financial advisor marketing strategy will allow your firm to set specific goals. And, proof shows that people who set specific goals will more likely achieve them. Want to be a successful financial firm with a marketing powerhouse? Plan your firm’s strategy and get to goal setting!
Mistake #2: Not specifying the target audience
How can you successfully market to your potential financial clients if you don’t know who they are? You don’t want to waste time and energy finding leads that won’t be a good fit for your financial services. Want a tip? If advisors narrow their focus and define a target market, they will be more successful! A great way to narrow focus is by specifying your target audience and creating a buyer persona.
So, what is the target audience? The target audience is a group of people identified as likely customers of a business. And a buyer persona is a semi-fictional representation of your ideal customer. You’ll have a higher chance of capturing leads and closing sales by identifying your audience and figuring out who they are. If advisors can visualize the type of client they want to walk in the door, they will be more successful when marketing to get that client.
Mistake #3: Not analyzing data or taking measurements
Being data-driven is the secret to improving the quality of your financial services and keeping up with the changes in the marketing world. Without it, how will you be able to stand out against the competition? By using data analytics, your financial firm will be able to see where to improve. Additionally, data analytics gives you an insight into past trends. This allows you to understand the current market better and help you predict and make informed decisions about future marketing strategies. Additionally, taking measurements and analyzing data can help you become a better financial advisor. By using data, you will be able to know your next steps and what your financial clients want.
Mistake #4: Absence of research and testing
A/B testing is the future of having a successful financial advisor marketing strategy. But, what is A/B testing? It is a marketing testing technique to compare two or more versions of a web page or app to see which one performs better. Without A/B testing, you don’t know which version of a page, email, or app is getting the best results. Something even better? A/B testing lets you find more about your target audience and what your financial leads want from their financial advisor. Here’s something to remember: if you are not getting the best results, you lose out on potential customers and conversions. Get to A/B testing and provide the experience your financial leads expect.
Mistake #5: Poor brand identity
The biggest marketing mistake for financial advisors is not having a solid brand identity. Having a strong brand identity can help your business stand out from the crowd. Not only that, but it also shows clients that you are strong, confident, and know your brand. A brand identity should communicate your values, unique selling proposition, and who you are as a brand without needing to say a word. If your financial advising does not have a brand identity, you miss out on valuable customer acquisition opportunities. Why? Because good branding can contribute to higher credibility and trust. Good branding ensures that clients and customers see you as a credible brand. Make your customers trust your brand by creating a strong brand identity for your financial firm today.
Tips to Attract More Prospects
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Mistake #6: Avoiding social media
Social media is a top marketing solution for financial advisors. Are you using it? If not, just accept it – social media is here to stay and is one of the fastest and most effective ways of communication.
Being on social media helps increase visibility, accessibility, and credibility. It is also a great way to network with other companies in your field and find potential leads. And don’t forget to connect with a younger audience and reach out to your client’s children to grow your business – because that’s also easier with social media!
Take advantage of this powerful and FREE resource! Connect with financial prospects from all over your city, state, and country. Spread awareness, look professional, and gain more leads through a corporate social media page.
Mistake #7: Not partnering with LeadingResponse
Don’t worry, it’s a simple mistake to fix! And voila! You just learned about seven common marketing mistakes made by financial advisors. With these tips in mind, your financial firm is in the perfect position to strengthen its marketing strategy, increase visibility, and gain more qualified leads.
Now is the time to partner with LeadingResponse! Our solution portfolio allows clients to deploy multichannel marketing programs that interact and engage with qualified consumers across different channels. By utilizing multiple programs, our clients have a more substantial reach and continue to build up their online presence, where more purchasing decisions are being made. So what are you waiting for? Get started today