Marketing

Performance marketing is a modern marketing strategy that can save your business money and time while reaching your goals. But how can you get started, and what are your options?

5 Steps to Develop a Law Firm Marketing Plan

New clients are the lifeblood of a thriving law practice. When you’re busy overseeing day-to-day operations and working with existing clients, though, finding the time to prospect for new ones can be challenging. However, it’s a must if you want to grow your practice...

Three Tips to Help Physicians Attract Patients and Grow Caseloads In 2021

In 2020, we were hit with a one-two punch of a pandemic and an economic recession. As a result, consumers postponed or canceled elective procedures they’d scheduled at hospitals and practices across the country. While providers in some locations were able later in the...

Companies Ramp Up Digital Transformation to Meet Consumers Where They Shop

COVID-19 forced many business-to-business companies to shift from storefront operations to online customer service and sales this year. Successful ones underwent digital transformation to adapt to the changed environment and connect with consumers. The customer...

Segmentation Has Reached New Heights. Here’s What You Need to Know.

No two prospects are the same. Every senior living marketer knows that. Therefore, it makes no sense to keep sending the same generic emails and mail pieces to hundreds, if not thousands, of prospects – each with different motivations and needs. Thanks to technology,...

Happy Patients Can Help You Increase Event Attendance

Webinars and seminars are a great way to educate prospects about your practice and prompt them to become patients. While marketing will help increase event attendance, there is no better ambassador for a physician than a satisfied patient. But how do you work their...

3 Ways to Get Better Quality Legal Leads and Sign Cases Fast

The Legal Marketing Association/Bloomberg Law 2018 joint study, “Where Are We Now? Revealing the Latest Trends In Legal Marketing and Business Development” shows lawyers simply don’t have enough time for business development tasks that generate legal leads (83%)....

« Older Entries

Next Entries »