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Marketing

Performance marketing is a modern marketing strategy that can save your business money and time while reaching your goals. But how can you get started, and what are your options?

3 Ways to Get Better Quality Legal Leads and Sign Cases Fast

The Legal Marketing Association/Bloomberg Law 2018 joint study, “Where Are We Now? Revealing the Latest Trends In Legal Marketing and Business Development” shows lawyers simply don’t have enough time for business development tasks that generate legal leads (83%)....

A Great Client Experience Starts With You Being Exceptional

  Like all consumers, advisors have discovered the product or service they pay for is only part of the equation. What also matters is if they are treated well and spoken to kindly – or if they are ignored, marginalized, or devalued. It’s the overall...

B2B Technology Advertising Trends in 2020

To say that 2020 has been a crazy year is an understatement. The coronavirus has affected just about every aspect of our lives, including business to business (B2B) technology, advertising and marketing. B2B Digital Spend Is Up According to Google, as of September,...

A Review of the Year’s Business to Business (B2B) Marketing Trends

Now that we’ve entered the final quarter of 2020, let’s take a look back at five B2B marketing trends that caught our attention this year. 1. Personalization in B2B Marketing Without a doubt, personalization is becoming increasingly critical to creating a satisfying...