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Marketing

Performance marketing is a modern marketing strategy that can save your business money and time while reaching your goals. But how can you get started, and what are your options?

A Great Client Experience Starts With You Being Exceptional

Patrick Schartz Patrick Schartz is the Director of Advisor Development at LeadingResponse. He has worked in the industry for 19 years and been with the company for over 13 years, focusing on client experience. Like all consumers, advisors have discovered the product...

B2B Technology Advertising Trends in 2020

To say that 2020 has been a crazy year is an understatement. The coronavirus has affected just about every aspect of our lives, including business to business (B2B) technology, advertising and marketing. B2B Digital Spend Is Up According to Google, as of September,...

A Review of the Year’s Business to Business (B2B) Marketing Trends

Now that we’ve entered the final quarter of 2020, let’s take a look back at five B2B marketing trends that caught our attention this year. 1. Personalization in B2B Marketing Without a doubt, personalization is becoming increasingly critical to creating a satisfying...