Marketing

Performance marketing is a modern marketing strategy that can save your business money and time while reaching your goals. But how can you get started, and what are your options?

Companies Ramp Up Digital Transformation to Meet Consumers Where They Shop

COVID-19 forced many business-to-business companies to shift from storefront operations to online customer service and sales this year. Successful ones underwent digital transformation to adapt to the changed environment and connect with consumers. The customer...

Segmentation Has Reached New Heights. Here’s What You Need to Know.

No two prospects are the same. Every senior living marketer knows that. Therefore, it makes no sense to keep sending the same generic emails and mail pieces to hundreds, if not thousands, of prospects – each with different motivations and needs. Thanks to technology,...

Happy Patients Can Help You Increase Event Attendance

Webinars and seminars are a great way to educate prospects about your practice and prompt them to become patients. While marketing will help increase event attendance, there is no better ambassador for a physician than a satisfied patient. But how do you work their...

3 Ways to Get Better Quality Legal Leads and Sign Cases Fast

The Legal Marketing Association/Bloomberg Law 2018 joint study, “Where Are We Now? Revealing the Latest Trends In Legal Marketing and Business Development” shows lawyers simply don’t have enough time for business development tasks that generate legal leads (83%)....

A Great Client Experience Starts With You Being Exceptional

Like all consumers, advisors have discovered the product or service they pay for is only part of the equation. What also matters is if they are treated well and spoken to kindly – or if they are ignored, marginalized, or devalued. It’s the overall...

3 Reasons Your Elective Practice Needs a Patient Acquisition Partner

With coronavirus-related restrictions lifting across the country, elective care practitioners can resume seeing patients and scheduling procedures. Therefore, now’s the time to connect with patients who need your services, and restore revenue you lost due to the...

« Older Entries

Next Entries »