Meet Our LeadingResponse Team – Lori Polemenakos
Today, we are pleased to introduce Lori Polemenakos, Director of Consumer Content, as another highly valued LeadingResponse team member.
Performance marketing is a modern marketing strategy that can save your business money and time while reaching your goals. But how can you get started, and what are your options?
Today, we are pleased to introduce Lori Polemenakos, Director of Consumer Content, as another highly valued LeadingResponse team member.
Webinars are no longer a niche marketing tactic—they are essential tools for businesses of all sizes. In this guide, we’ll walk through how to maximize webinar attendance, share proven webinar marketing strategies, and demonstrate how we help businesses succeed in this space.
The past decade has seen businesses invest heavily in digital marketing. And while these tools remain important, one timeless strategy continues to deliver results in ways digital-only approaches can’t: live, in-person events.
For decades, cold calling was the backbone of prospecting in the financial services industry. But times have changed. Today, advisors focus on seminars, educational workshops, digital campaigns, and relationship-based marketing strategies.
A room packed with people who don’t fit your services wastes time, resources, and opportunities. On the other hand, a smaller room filled with qualified prospects can transform into meaningful conversations, stronger conversion rates, and long-term business growth.
While many small business owners spend time and energy trying to build trust with clients, they often overlook what causes trust to erode. And once business trust is broken, it can take a considerable amount of time and effort to repair.