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Marketing

Performance marketing is a modern marketing strategy that can save your business money and time while reaching your goals. But how can you get started, and what are your options?

Workers Compensation Claims in Two States Fueled by COVID, Civil Unrest

In Texas, for example, total workers’ compensation claims rose 34% in 2020 from 2019, Business Insurance reported June 3. The article noted the Texas Dept. of Workers Compensation released a report citing an increase in COVID-19 claims. This halted a 20-year decline in WC claims, at least temporarily.

Falling Into the Unqualified Senior Living Lead Trap and How to Break Free

Actually, a smaller set of more highly qualified leads is a better bet. And yet, when it comes to measuring potential for future move-ins, there is a tendency to revert back to the numbers game mentality – throw as many leads into the top of the sales funnel as possible, and see what comes out the other end.

More Care Provider Social Media Marketing Tips

Today, using social media to promote your health and wellness practice is a must. If you’re not connecting with prospective patients on social media, you’re probably losing business to competitors who do. And if you already have an online presence, there is always room for improvement.

Law Firm Marketing Strategy Guide

Like all business owners, solo practitioners and owners of small law firms want to increase their caseloads and revenue. An essential first step toward achieving this goal is adopting a marketing strategy that fuels practice growth. Our law firm marketing strategy is written with this in mind.

Why It’s Time For Senior Living Live Events

According to industry publication McKnight’s Senior Living, availability is beginning to open up at residences as the COVID recovery continues. This means the time is now right for senior living live events.