How Does Webinar Marketing Work?

Mar 7, 2022 | Marketing

Marketing Blog

While webinars and virtual meetings have existed since the dawn of the internet, it took a pandemic for them to really take off as a way to educate, inspire, and promote. If you want more information on what webinar marketing is, and how this marketing solution can benefit your business, you’re in the right place.

What are Webinars?

A webinar is a live, online event that connects viewers with the host. Usually webinars are educational and informative for the audience, and the viewers have the ability to ask questions and comments. Webinars can be set up in multiple ways. Online events, video presentations, live seminars, training sessions, workshops, and classroom lectures are all different ways to use webinar software. Many businesses have shifted to include webinars into their turnkey marketing plan to increase their reach.

How Does a Webinar Work?

The host of the webinar has the stage. This is where they educate, inspire, and connect with the viewers. By creating an open channel of communication, the audience and the host can share information, ask and answer questions, and move towards conversion.

What topics should you host? That depends on what your audience is looking for. Part of your webinar marketing plan should include topics that benefit your ideal audience. Create a list of commonly asked questions, repeat topics of concern, and any up-and-coming industry trends.

A top-notch webinar hosting platform is a must! Consumers expect a high-quality, professional experience. And it’s important the webinar is easy and convenient for the viewers to access. When considering webinar platforms, consider whether there are downloads of software required, what metrics are available before, during, and after, and what bells and whistles you can include in your presentation.

Is Webinar Marketing Effective?

Absolutely. 76% of marketers report that webinars help them reach more leads, and webinars are more popular now than ever before. As part of your turnkey marketing strategy, webinars can help you connect with your ideal prospects, convince them of your professional expertise, and help solidify you as their business of choice.

And once your webinar is over, the lead generation continues. Not only can your webinar be available for new audiences, generating more leads, but a webinar also stirs your audience to take actions that you can capitalize on for conversion.

How Do I Create and Host a Webinar?

First you have to determine what your topic and audience will be. Then, create a slide deck that discusses your topic at length and provides a seamless experience for your audience.

Then, you’ll need to determine a platform that manages your webinars best. Not all webinar platforms are created equally. While some platforms are free, remember your professionalism and the quality of your brand is on the line. Make sure your webinar shows your brand in the best light possible! For some businesses, full-service webinar solutions can result in higher ROI and attendance rates.

Once you’re all set, you’ll need to find and target your ideal audience. According to HubSpot, email is the top webinar promotional channel.

What Are Some Webinar Marketing Best Practices?

There are so many tips and tricks to make your event successful, but we have the resources to help. Virtual etiquette is a must and understanding what’s acceptable and what isn’t, can help ensure a smooth webinar experience.

For the best results, make sure to:

  • Know your audience
  • Schedule your webinar strategically
  • Find the right webinar platform
  • Market, market, market!
  • Diversity your content
  • Make sure it’s web-friendly
  • Practice until you’re perfect

For the full list of webinar marketing best practices and the ultimate checklist for the perfect webinar, you can download your copy now.

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