Whether you are just starting out as a financial advisor or have been in the business your whole life, there are always new tips and tricks to get your name out there and meet new consumers. And financial advisor marketing is never a “set it and forget it” plan. Otherwise, you’ll miss out on new prospects. So, how do you market as a financial advisor?
The right financial advisor marketing mix can put you in front of motivated, qualified prospects. And do it consistently. When you’re ready to take the leap and grow your business, here are our top 15 tips to market as a financial advisor.
1) Know your audience
How can you target people effectively as a financial advisor if you aren’t 100% sure what they are looking for? Take the time to drill down and research your audience and segment them out if necessary. What are their ages and relationship status? Where do they live? What is their income? Do you know their goals?
2) Be specific
You can’t be everything to everyone. Knowing what you are looking for in your target market is the key to finding the ideal prospect as a financial advisor. Learn what your target audience is looking for and what they need. And design your marketing directly to that.
3) Find what makes you unique
What is your unique value position? Every company should have something that they offer that no other financial advisor offers. How are you different from the competition out there? Why should they choose you? Don’t leave it to chance. Tell your audience what makes you the industry leader and how your services excel.
4) Financial seminars
There is no better way to connect with prospects than face-to-face. It allows your audience to get to know you and build trust and relationships. And as one of the highest conversion resources for financial advisors, financial seminars is a must. Need more tips? Here’s how to get even more consumers to your next event.
5) Website Optimization
We’re well into the 21st century, and there are no longer any excuses not to have an optimized, easily navigable website. Your website is your office front, sharing information about who you are and what you do. Make it personal, professional, and welcoming.
6) Social media
You didn’t think we’d forget social media plans in how to market for your financial advisor business, did you? Not a chance! Social media is everywhere, with over 2.62 billion consumers that use it an average of 2 hours and 27 minutes a day. That’s huge! It guarantees your target audience is on there, so make it easier for them to find you.
7) Mail works
Most people think that direct mail has gone the way of corded telephones, but that’s just not the case. In fact, The US Data Corporation found that 39% of consumers try a business for the first time because of direct mail. Additionally, Small Business Trends states that 62% of consumers who responded to direct mail in the past three months made a purchase. So, stand out from the crowd and put your ad right in their hands with direct mail marketing for financial advisors.
8) Embrace technology
Don’t stop with an optimized website and a social media page. Your audience is increasingly comfortable with technology. Offer options to text or email instead of call. Move away from handwritten intake forms. Embrace technology and the simplicity it can provide you and your clients.
9) Workshops
Many consumers are looking for financial education to know how to make their own decisions. What better way to earn their trust than providing it? An educational workshop can help draw motivated prospects in and help you build a rapport. So when they are ready to commit to a financial advisor, it’ll be you!
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10) Use more than one channel
Your financial marketing needs to span more than one channel. Maybe you only used direct mail in the past, but if you combine it with webinars, live events, or website ads, you’ll reach more prospects. When you limit your marketing channels, you only limit how much you can grow!
11) Write a book
We know, we know. This is one you are guaranteed to say you don’t have time for. But hear us out. If you aren’t a writer, sign up for a ghostwriter to do it for you. A book increases your professional clout and offers you a great gift opportunity to your prospects. It’s a simple, productive way to get your name and experience out there.
12) Do as Grandma did
Because she was right, obviously! Grandmas are great about handwritten cards – and you need to be too. This traditional means of contact will help you stand out in a crowd. And don’t get stuck with just the big holidays. Birthdays are a given. But does Groundhog’s Day really get the attention it deserves?
13) Send out a newsletter
Stay in touch with your clients and prospects without heavy-handed sales. A newsletter can help further guide your prospects by sharing insights, news, and trends. You’ll earn their trust and business by ensuring the content is informational, helpful, and timely.
14) Give webinars a try
People want to choose a financial advisor they know personally and have a relationship with. What better way to connect than face-to-face, in the comfort of their home? Webinars make it possible! Plus, webinars can be ongoing, educating and earning you more business without any additional work.
15) Outsource your marketing
The easiest way to market as a financial advisor is to get the help of an industry professional. By outsourcing your financial marketing strategies, you can spend more time helping your clients and less time trying to reach new ones.
Let’s get started!
And there you have it! When you need to know how to market as a financial advisor, this top 15 list should help you get started and find places where you can improve. Connecting with more prospects is a huge part of your business success. When you’re ready to speak with a professional about which marketing channels and strategies are best for your business, LeadingResponse is here. Sign up for a FREE consultation with one of our experts.
