Blog

Educational Workshops – The Proven Financial Advisor Marketing Strategy

Jun 30, 2022 | Financial

Marketing Blog

Reaching more prospects is always on your to-do list, right? Connecting with new consumers, sharing your expertise, and finding ways to convert more prospects into clients for your financial business. Above all, how do you grow your financial business? There are a lot of financial advisor marketing ideas out there, but which ones really have the ROI you’re looking for? We’ve got the answer. Consequently, educational workshops provide the perfect outlet for financial advisors to educate, convince, and convert your prospects. And now, here are all the details.

3 Reasons Why Educational Workshops are Great Financial Advisor Marketing Tools

There are tons of financial advisor marketing ideas, but there are some clear winners regarding which marketing channels work the best. Educational workshops top that list. Why is that? For myriad reasons.

1) Increased engagement

First, consumers that are in an educational workshop are engaged to learn. Remember, they’ve taken time out of their schedules to attend and are motivated and interested in shared information. Engaged consumers are more likely to convert. So, connect with them in person and close more business!

2) Immediate and personal access to financial experts

Second, investing with a financial advisor is a huge decision. One of life’s most important. And every client wants to know they’ve made the right choice. So, what better way to build trust and share expertise than by being immediately available to them? Connecting with them in a shared environment and being able to take personal inquiries on the spot validates your value to consumers. And helps them convert!

3) Get more knowledge of the market

Thirdly, meeting in person isn’t just an excellent avenue for your prospects to meet and trust you. It also works the other way around. Meeting prospects helps you stay aware and up-to-date on current concerns, issues, and fears consumers have. You might not even be aware of some of these concerns. So, keep your finger on the pulse of your industry with in-person events.

Therefore, educational workshops are the ideal financial advisor marketing solution. Remember, there will always be challenges. And savvy advisors must deal with objections. But, educational workshops show the highest ROI for financial advisor marketing. So don’t miss out on what could be an incredible new investment in your future.

LRSP Types of Educational Workshops for Financial Advisor Marketing

Educational workshops need to deliver best-in-class content! That way, you can convert even more prospects. But we also have choices for your financial advisor marketing. Two choices, in fact! Both programs help you educate new prospects. But, more than that, you get to connect with them, face-to-face.

For a brief overview of each workshop solution:

Non-Profit Affiliate: Partner with the American Financial Educational Alliance (AFEA) for curated presentation content. These events can be held in webinars or live. Where is the ideal place? A local library, college, or community center is best.

The program includes 30-90 minute workshop topics and includes all supporting content. Plus, hands-on support with venues and strategy. Because you promote under the AFEA brands, you get to leverage the non-profit affiliation and industry leadership.

Direct Workshop: This program is a 2-day financial education course. Choose to hold your event at a local university, community college, or other learning institution. This 6-hour class covers a variety of topics. And you can choose based on what your audience really wants.

This program includes 224 slides of scripted presentation materials. What could be easier? Plus, training videos on course instruction and best practices. This financial advisor marketing event will be promoted directly under your brand. So, build your reputation as you grow!

3 Educational Workshop Success Stories

Now that we know why they work, let’s dig in. Because LeadingResponse has helped coordinate educational workshops for financial advisors for years, we have the figures to prove their success. Ready to get started? Let’s review them:

%

Attendance Rate

Case Study #1:

Let’s start with a financial advisor who implemented a Non-Profit Educational Workshop. These are through a partnership with American Financial Educational Alliance (AFEA). This advisor experienced:

– 90% Attendance Rate

– 60% Appointment Rate

– $2.1M Total Premium Collected

– $287K in Commissions

How did he do it? He offered six class options to his community with just two direct mail pieces. And the best part? This schedule is easy and reasonable for financial advisors. You can do it too!

%

Attendance Rate

Case Study #2:

Here is another example of an advisor who participated in an AFEA Non-Profit Educational Workshop. For this event, she sent out just one direct mail piece offering two class options. And these were her results:

– 92% Attendance Rate

– 66% Appointment Rate

– $2.5M in Total Premiums Collected

– $134K in Commissions

That’s right! $2.5M in total premiums collected. Imagine spending just two evenings with a room full of prospects, and creating that sort of ROI. It’s possible! 

%

Attendance Rate

Case Study #3:

At LeadingResponse, we offer two unique educational workshop options. Along with our AFEA program, we also offer a Direct Educational Workshop. Our financial advisor saw:

– 85% Attendance Rate

– 8 Appointments Made

– $600k in New Assets Acquired

This solution also comes with turnkey programs, presentations, and topics to make the most of your event. This financial advisor marketing solution truly works. Ready to convince prospects and turn them into clients? Then, let’s add more educational workshops to your schedule! 

3 Ways to Add Educational Workshops to Your Financial Advisor Marketing Plan

Ok. You’ve seen firsthand the proven results of financial advisor marketing. You’ve learned how educational workshops benefit your consumers and your business. So now the question is, how do you get started? Have no fear. We have the answers!

1) Contact your marketing consultant

Our team is on hand to help guide you through the process and help you get everything you need for a successful educational workshop. Don’t have a personal consultant yet? That’s ok! You can sign up for free consultation quickly.

 2) Download our guide for more detailed information

Not ready quite yet to commit to the free consultation? That’s ok! Download our free guide, which helps outline your educational workshop options and helps you make the right decision for your financial business.

 3) Learn more about our financial advisor marketing solutions

There are many options out there, and sometimes you just need to do more research. With over 25 years of experience, LeadingResponse has the solutions to help grow your financial business. Learn more about our financial advisor solutions, including dinner seminars, webinars, direct mail, one-on-one appointments, or reconnecting with warm prospects.

Popular Topics
A dart sits at the bullseye of a target on a desk, next to a laptop, glasses, pen, and notebook.
Apr 11 2024

How LeadingResponse Delivers Quality Legal Case Leads

Having the right tools at your disposal can make all the difference in your legal marketing efforts. LeadingResponse offers cutting-edge legal...
A stethoscope and a card that reads 'medicare' sit on a yellowish green background.
Apr 06 2024

Medicare 2025: Your Guide to the Latest Changes and What They Mean for You

CMS just rolled out the latest on Medicare Advantage (MA) and Part D Payment Policies for 2025. Here’s what these changes mean for you and...
Business men sitting at a desk, going over graphs and financial reports.
Mar 28 2024

10 Creative Marketing Ideas for Financial Advisors

How do you effectively market your services as a financial advisor and stand out in a competitive landscape? In this blog post, we’re going to...
Man with a crutch meets with and shakes hands with his personal injury attorney
Mar 14 2024

5 Tips for Your Personal Injury Marketing Plan

A well-crafted plan can set you apart from the rest. To help you achieve this, here are five crucial tips to consider when developing your personal...
Financial advisor works on his phone, with metrics out on his desk. His phone glows with light bulb, productivity, and growth icons.
Feb 01 2024

Unlocking Growth: The Crucial Role of Marketing for Financial Advisors

Finding clients as a financial advisor can be complicated. In an era marked by dynamic shifts in the financial services sector, the need for...
Formal handshake
Jan 22 2024

Unlock Success: Your Guide to Outsourcing Legal Marketing

Effective lead generation is essential for business strategy and cash flow and plays a pivotal role in supporting the financial growth of your...
Young black woman speaking into a podcast microphone
Jan 17 2024

2024 Performance Marketing Trends to Watch

For those who are well-versed in performance marketing and want to know more about marketing trends, keep reading fort the anticipated marketing...
Close up of estate planner shaking hands with new client
Jan 15 2024

5 Tips To Get High Quality Estate Planning Leads

Estate planning leads is a niche market, and knowing how to find the right prospects can be daunting. If you’re ready to see a significant...
Get More Leads
Jan 08 2024

The Hottest Mass Tort Leads for 2024

Is your law firm looking to expand this year? If so, then lead generation should be your top priority. Getting the best legal leads doesn’t have to...
Man draws his business growth rising
Jan 04 2024

5 Ways to Improve Conversion Rates in Client Acquisition

Discover 5 effective strategies to boost conversion rates in client acquisition. Learn how to optimize your marketing efforts and maximize...
Professional woman sits on a chair to the right, in front of a large yellow wall. Drawings display "PPC" and internet connectivity symbols to the left.
Dec 28 2023

The Ultimate Guide to PPC Advertising Best Practices

Pay-Per-Click (PPC) advertising, aka search engine marketing, is a potent tool for digital marketing. With PPC ads, businesses can reach more of...
Professional man works on his laptop keyboard, a pen in his hand as he types. An internet search bar is over the image.
Dec 20 2023

A Comprehensive Guide to Search Engine Marketing

In today’s online-driven world, businesses compete to capture the attention of their target audience with more and more competition each...
w

Now is the time to grow your business for tomorrow. Ready to get started?

We respect your right to privacy.