Direct Mail Marketing is a highly effective strategy that involves sending physical mail to potential customers to promote products, services, or events. This personalized approach can significantly boost engagement and conversion rates, making it a valuable tool for businesses looking to establish a direct connection with their audience.
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Jennifer DeBuhr, Business Development Manager, recently sat down with Paul Bobnak, Content Creator, to discuss direct mail, multichannel marketing strategies, and some of the challenges marketers face today.
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