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Medical Marketing

Medical marketing takes various forms, such as disseminating promotional material, leveraging social media, electronic mail campaigns, optimizing search results, sharing informative content, and organizing industry events. These approaches intend to access the targeted audience, enlighten them regarding the available goods and services, and provide valuable information that persuades them to take the necessary action, like scheduling an appointment or completing a purchase.

More Care Provider Social Media Marketing Tips

Today, using social media to promote your health and wellness practice is a must. If you’re not connecting with prospective patients on social media, you’re probably losing business to competitors who do. And if you already have an online presence, there is always room for improvement.

Social Media Marketing Tips for Healthcare Providers

Consider these facts: nearly 70% of doctors use social media for business, according to the Wisconsin Healthcare Public Relations & Marketing Society. Meanwhile, the National Center for Biotechnology Information reports 41% of healthcare consumers use social media to choose providers.

How to Connect With Prospects: 5 Tips

When consumers begin researching non-emergency medical care options, the first place many look is the internet. In addition to testimonials from patients on your website, they’re likely to find feedback from patients on social platforms and healthcare review sites.

Medical Marketing – Getting the Support Your Practice Needs

It’s been a rough year for medical, dental, and elective care practices. Across the U.S., offices are struggling due to the pandemic. Practices are experiencing closures, reduced capacity, limited patient visits, and difficulty meeting prospective patients...

Make Practice Growth Your Goal in the New Year

It’s official: 2020 is behind us. Take a deep breath – then spend a few minutes reviewing what you learned last year and how you can use that knowledge to achieve practice growth in 2021. Most elective care practitioners are eager to book more appointments with...

Happy Patients Can Help You Increase Event Attendance

Webinars and seminars are a great way to educate prospects about your practice and prompt them to become patients. While marketing will help increase event attendance, there is no better ambassador for a physician than a satisfied patient. But how do you work their...