Multichannel

Multichannel marketing is a strategy in which marketers interact with customers using a combination of indirect and direct communication channels. What kinds of media? Marketers use websites, retail stores, direct mail, emails, mobile, and more. This way, marketers can reach more customers in their channel of choice.

How Outsourcing Hybrid Marketing Solutions Will Transform Your Business

Rather than just using digital marketing alone, marketers combined conventional and digital marketing strategies to create hybrid marketing solutions.

Must-Know Secrets to Transforming Your Customer Acquisition Funnel

Acquiring new clients can be challenging. So how are bigger companies and perhaps your competitors doing it with ease? By developing a strategic and effective customer acquisition funnel. As we all know, a customer acquisition funnel is a tool designed to guide...

All You Need to Know About Finding Your Target Audience

All businesses need clients to grow. But how much time are you or your sales team spending connecting, nurturing, and trying to convert leads? Are you spending time on leads that convert? Or are you trying to sell everyone possible? For most businesses, particularly...

Your Guide to Generating Leads Versus Outsourcing

You’re a successful small business, but you need more clients to get to the next level. How do you acquire them? You’ve got options, but it can be hard to know the right solution if you’re new to this game. Is it more cost-effective to generate...

5 Valuable Features You Can Only Get With LeadingResponse

Choosing a partner for customer acquisition is a complicated and important decision. How can you know if the business you chose can give you the results you’re looking for? What are the risks if the investment doesn’t pay off? How can you know who to...

How to Increase Your Conversion Rate at Any Point of the Sales Funnel

Ready to save time and money, all while growing your business? Then the first thing you take a good long look at your sales funnel and intake process to make sure they are working effectively. Your intake process should help you direct valuable leads to conversion...

What is Customer Acquisition Cost? Why Does it Matter?

As a business owner, how do you determine the price of a new customer? Between marketing campaigns, events, advertising, and referrals, what are you spending on each new client? And more importantly – how can you reduce that cost to get more customers for less? If...

Simple Strategies to Grow and Retain Customers

There’s not a lot better than sealing the deal with a new customer. Or is there? Did you know you can save time and money by retaining an existing consumer? Or re-engaging a previous consumer? That’s right; customer retention is a great strategy that can...