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Multichannel

Multichannel marketing is a strategy in which marketers interact with customers using a combination of indirect and direct communication channels. What kinds of media? Marketers use websites, retail stores, direct mail, emails, mobile, and more. This way, marketers can reach more customers in their channel of choice.

Must-Know Secrets to Transforming Your Customer Acquisition Funnel

Acquiring new clients can be challenging. So how are bigger companies and perhaps your competitors doing it with ease? By developing a strategic and effective customer acquisition funnel. As we all know, a customer acquisition funnel is a tool designed to guide...

All You Need to Know About Finding Your Target Audience

All businesses need clients to grow. But how much time are you or your sales team spending connecting, nurturing, and trying to convert leads? Are you spending time on leads that convert? Or are you trying to sell everyone possible? For most businesses, particularly...

Your Guide to Generating Leads Versus Outsourcing

You’re a successful small business, but you need more clients to get to the next level. How do you acquire them? You’ve got options, but it can be hard to know the right solution if you’re new to this game. Is it more cost-effective to generate...

5 Valuable Features You Can Only Get With LeadingResponse

Choosing a partner for customer acquisition is a complicated and important decision. How can you know if the business you chose can give you the results you’re looking for? What are the risks if the investment doesn’t pay off? How can you know who to...

What is Customer Acquisition Cost? Why Does it Matter?

​As a business owner, how do you determine the price of a new customer? Between marketing campaigns, events, advertising, and referrals, what are you spending on each new client? And more importantly – how can you reduce that cost to get more customers for less? If...

5 Customer Acquisition Strategies You Can Leverage This Year

Did you know that the cost of acquiring new customers is increasing!? That’s right – it’s up by 60% compared to five years ago. Your business needs fresh faces to expand. But with higher costs than ever, you need more cost-effective solutions that work....

Simple Strategies to Grow and Retain Customers

There’s not a lot better than sealing the deal with a new customer. Or is there? Did you know you can save time and money by retaining an existing consumer? Or re-engaging a previous consumer? That’s right; customer retention is a great strategy that can...

7 Top Benefits to Outsourcing Customer Acquisition

Getting new customers in the door can be a daunting thought when you already have work to deal with. Especially when you or your team wear a lot of hats and are spread thin. Customer acquisition is a key segment of the business process. And arguably the most...