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B2B Technology Advertising Trends in 2020

To say that 2020 has been a crazy year is an understatement. The coronavirus has affected just about every aspect of our lives, including business to business (B2B) technology, advertising and marketing. B2B Digital Spend Is Up According to Google, as of September,...

A Review of the Year’s Business to Business (B2B) Marketing Trends

Now that we’ve entered the final quarter of 2020, let’s take a look back at five B2B marketing trends that caught our attention this year. 1. Personalization in B2B Marketing Without a doubt, personalization is becoming increasingly critical to creating a satisfying...

Don’t Let Fear Paralyze Your Client Acquisition Efforts

Scott Kasprzyk is a national marketing consultant at LeadingResponse. He’s been with the company for over 15 years and in the industry nearly 20 years. Many financial services professionals have found client acquisition during a pandemic to be their greatest...

Cost Per Lead and the Long-Term Value of a New Client

Ever calculated your cost per lead? We do it for clients all the time. After a quarter-century in the client acquisition business, LeadingResponse has connected professional services providers across the country with millions of consumers. Let’s look at how cost per...

Fact: Your Company Can Benefit From Lead Generation

How can you tell if you need to engage in lead generation? Most businesses must find leads in order to grow. Lead generation is marketing designed to capture the interest of your potential clients or customers. Its purpose is to nurture relationships with prospects...

RME360 and Resource Solutions Are Now LeadingResponse

As they say, change is inevitable. And we are no exception. For example, RME360 and Resource Solutions are now operating as LeadingResponse. (Shortly after the owners of RME360 and Resource Solutions bought IM Solutions, a Texas-based provider of online lead...