Because mass tort litigation is incredibly lucrative, delivering billions of dollars in restitution to victims through pre-trial settlements and favorable jury verdicts, law firms spend enormous sums advertising for clients for lawsuits against the makers of defective drugs and faulty consumer products.
A Reuters report in July noted that law firms escalated their TV ad spend in the first half of 2020. Lawyers and referral services spent $67 million from January to May on mass tort TV ads. This was a 6.6% increase from the same period in 2019, when they spent more for less air time.
While these commercials seem ubiquitous in certain markets, mass tort advertisers usually don’t represent those cases. Instead, they turn around and re-sell the same mass tort leads to firms competing in the same space — which poses a different challenge. Most lawyers don’t want their intake staff calling a hundred unqualified leads just to secure one or two new clients. And when you’re all competing to close the same leads, if your firm doesn’t get that first call in quickly, that opportunity’s already gone.
Mass torts with numerous plaintiffs make defendants more likely to settle and avoid risking bankruptcy over expensive litigation costs. This provides a strong incentive for lawyers to specialize in mass tort and grow more revenue for their firm. As a result, smaller firms and solo practitioners may have trouble competing in the mass tort space or acquiring new clientele.
Aren’t All Mass Tort Leads the Same?
If you’ve ever spent hours cold-calling with no successful conversions, then you already know the answer. Anyone can find unscrupulous ways to generate leads for pennies on the dollar to sell their clients. Less savory tactics might include:
- Harvesting email addresses or buying vendor lists, then repackaging them as prospects’ contact information for batch sales
- Delivering the exact same lead to as many different buyers as possible, forcing firms to race each other to close clients
- Using bait-and-switch ads for unrelated products and services that fool users into giving up their contact information to generate leads
You don’t have to sacrifice volume to get quality mass tort leads delivered every month meeting your firm’s ethical and legal requirements. LeadingResponse delivers over one million qualified leads each year to several hundred law firms nationwide. In fact, many firms that partnered with LeadingResponse back in 2013 are with us today.
What makes us so successful at mass tort lead generation?
We Follow a Formula That Works
Here is how we do it:
- Engage potential leads
- Educate them about the current mass tort and how to join
- Qualify leads to confirm eligibility
- Connect them with a nearby attorney
- Convert leads into mass tort clients (this last step is up to you, but for a small fee, we have U.S.-based call center agents to handle the intake process)
Monitor Mass Tort Leads for Quality During Real-Time Delivery
LeadingResponse delivers leads on your terms, in real-time. For complete transparency throughout lead delivery and intake, we also offer our optional Lead Management System (LMS) software to clients at no additional cost. Firms using the LMS report significantly higher conversion and retention rates.
With the LMS, you don’t have to download or install any software. All you need is an internet connection to access this completely secure lead intake tool through any web browser. The following features will help you optimize the lead intake process:
- Get eRetainers signed
- Send lead nurturing emails and SMS texts
- Use built-in email templates designed for multiple campaigns
- Track shipments
- Track conversion rates
- Score lead quality
- Generate customized reports
We Do the Work, You Reap the Benefits
Want to put your mass tort lead intake on autopilot and let us handle the administrative details? Our call center will contact your leads within the first five minutes. Our agents are trained to handle standard objections, schedule appointments, answer questions, and establish a good rapport with mass tort leads during intake.
Ready to find out what LeadingResponse can do for your firm? Contact us today and start building your mass tort caseload.