No matter what part of the legal business you practice, customer acquisition is always a necessity. In order to grow your ROI, there’s nothing faster and more efficient than quality legal leads. Getting quality legal leads is important and doesn’t have to be complicated. If a steady stream of legal leads is what you are seeking, then consider these lead-generation tips that just might turn that stream into a roaring river. Whether you’re just getting started, branching into another practice area, or just doing some research, we can help. Let’s get started!
Set up a quality, professional website to attract legal leads.
No matter the industry in which one works, a website is an integral part of a business’s presence. When made professionally, your website can leave a positive and memorable impression on prospects. Most individuals will go to a law firm’s website first before considering reaching out for a consultation or for information. Key elements to have in place for your website include making it fast loading, making it mobile-friendly, and having great visibility. Creating a visually appealing site that is easy to get around can also improve traffic. Finally, make sure the information you provide on your website is informative, authentic, and correct. A good website is vital because this can be someone’s first interaction with your firm.
Harness the power of SEO.
SEO, or search engine optimization, can elevate your website so that it reaches greater online visibility. More people will be directed to your website during their online searches through the use of specific keywords. It is equally important to optimize the images on your site and use supportive backlinks. If you are not SEO-savvy, it might be time to bring in professional help to optimize your website.
Increase leads for attorneys with referrals and online reviews.
Did you know that 88% of consumers put their trust in online reviews just as they do with personal recommendations? There is great power in those written recommendations. The more positive reviews your law practice receives, the more prospects will feel a sense of trust in what you do and in the services you offer. Running low on those reviews? Just ask some of your clients to share their own testimonials on your site about the services your law firm provides. This natural form of marketing can go a long way towards attracting new clients.
consumers who put their trust in online reviews
Amp up your content marketing.
There is a lot to be said about high-quality content. Think: eBooks, blogs, email marketing, webinars, white papers, and more. Providing free and consistent valuable information to prospects and clients will help you expand your target audience and high-quality legal leads. This strategy can also raise your position as an authority figure in the industry.
Put social media at the helm of your marketing strategy.
Whether you like it or not, having a presence on social media greatly leverages your marketing strategy. While you may think your law practice won’t benefit from engaging on social media platforms, this is a great way to increase legal leads and grow your practice. Through the use of social media, you can present your firm in a different light, engaging personably with prospects and clients alike while also shining a new light on the old stereotype of what lawyers and law firms are like.
Ready to Get Started?
All of the above approaches, especially when used in conjunction with the exclusive and qualified legal leads you can get with LeadingResponse, will save you time and energy as you increase your ROI. Operating a successful legal firm can be challenging. LeadingResponse will lighten the load, generate new legal leads, and quickly fill up your appointment calendar. Interested in reading more? Here are 3 ways to get better quality legal leads and sign cases fast.