Before the 21st century, marketers had one focus. What was it? Traditional media. That was it! Marketers used direct mail, TV ads, newspaper ads, and billboards alone to aid their company in making sales. Now, things are more complicated. Marketers have to excel at...
Acquiring new clients can be challenging. So how are bigger companies and perhaps your competitors doing it with ease? By developing a strategic and effective customer acquisition funnel. As we all know, a customer acquisition funnel is a tool designed to guide...
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