Marketing

Performance marketing is a modern marketing strategy that can save your business money and time while reaching your goals. But how can you get started, and what are your options?

What is Customer Acquisition Cost? Why Does it Matter?

One of the most important metrics for businesses of all sizes is Customer Acquisition Cost (CAC). This blog will explore what customer acquisition cost is, the importance of calculating CAC, how to calculate customer acquisition costs, and how businesses can use the metric to drive sustainable growth.

5 Customer Acquisition Strategies You Can Leverage This Year

Your business needs fresh faces to expand. But with higher costs than ever, you need more cost-effective marketing solutions that work. Whether you outsource your customer acquisition services or do it in-house, it’s time to shake things up.

The Understated Value of Happy Customers

Understanding the value of happy customers is crucial, because satisfied customers can greatly impact your profits. This knowledge helps you handle problems calmly, and allows you to create marketing solutions.

Popular Topics
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Jan 28 2025
Financial, Marketing, Women

Women Represent a $700 Billion Opportunity

Putting women first in your financial planning marketing strategy is not just the right choice. It is also a smart decision that can lead to...
Older Black couple sits facing each other laughing, with foreheads touching.
Jan 27 2025
Financial, Marketing

Understanding the Financial Advising Needs of the African American Community

For the African American community, financial advising is especially important because of unique historical and systemic challenges. Understanding...
Audience at estate planning workshop sits and listens as the attorney talks.
Jan 23 2025
Estate Planning, Marketing

Are Seminars Good Marketing Solutions for Estate Planning Attorneys?

Are estate planning seminars a good marketing solution for your practice? The short answer is yes—and here’s why.

Professional woman reviewing and planning her investments at her desk.
Jan 20 2025
Financial, Marketing, Women

Empowering Women in Finance: Why Advisors Must Focus on Women

Women are shaping the financial world like never before. For financial advisors, this presents an enormous opportunity—not just to grow your client...
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Jan 17 2025
Marketing

2025 Performance Marketing Trends to Watch

For those who are well-versed in performance marketing and want to know more about marketing trends, keep reading fort the anticipated marketing...
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Jan 16 2025
Marketing

The Power of Personalization: Why It Matters for Small Businesses

Personalization helps create meaningful connections with your customers, which can set you apart from competitors. Let’s explore why it’s important,...
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Jan 13 2025
Marketing

Transform Your Small Business by Engaging Your Audience

No matter what industry you’re in, engaging with your audience not only helps build stronger relationships but also boosts your brand’s...
A hand holds a cell phone, with the words "Digital Marketing" across the screen. Blue, pink, and white marketing drawings highlight the rest of the image over a light blue background.
Jan 09 2025
Marketing, Medicare

Digital Marketing for Medicare Seminars: Trends and Tactics for 2025

From emerging technologies to innovative promotion strategies, let’s explore the latest 2025 Medicare seminar digital trends and how they can...
Mature couple sits on the couch, with their small dog between them, laughing and enjoying life.
Jan 02 2025
Marketing, Medicare

The Baby Boomer Spike and Medicare: Challenges on the Horizon

The Baby Boomer generation is transforming the Medicare landscape, creating both opportunities and challenges. For Medicare agents, this presents a...
The audience at a Medicare seminar raise their hands for the female speaker, to ask questions.
Dec 30 2024
Marketing, Medicare

How Targeted Medicare Seminar Strategies Can Transform Your Outreach

By using targeted Medicare seminar strategies, you can reach a larger, more engaged audience and create lasting connections with prospective...
Estate planning attorney leads a seminar, standing in front of his audience highlighting statistics on a tablet.
Dec 30 2024
Estate Planning, Marketing

7 Tips to Make the Most of Your Estate Planning Seminars

An engaging and well-planned estate planning educational workshops can educate your audience, strengthen your reputation, and ultimately grow your...
An audience of estate planning seminar attendees raise their hands.
Dec 23 2024
Estate Planning, Marketing

How Estate Planning Seminars Can Grow Your Practice

Adding estate planning educational seminars to your marketing strategy can not only enhance your professional reputation and grow your practice, but...
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