The peak of the COVID-19 pandemic in 2020 was tough for everyone – especially businesses. In terms of customer acquisition, marketers had to reach leads exclusively from their houses, which was challenging. Everyone was trying to think outside the box. Finding new ways to connect. And some solutions worked, and some didn’t. One solution that did work was webinar marketing for lead generation.
Webinars allowed people to connect from anywhere. And even though things are close to how they were pre-pandemic, the popularity of webinars did not fade.
Why might you ask? It all depends on the easy accessibility, comfort, and knowledge generated from them. And both the consumer and business owners reaped the benefits of webinars. Not only that, but webinars are unique. Only webinars can be recorded and played over and over again. Think about it. Webinar marketing, face-to-face, consistently. And without any additional work on your part. Wondering if ongoing webinars could be the right fit for your company? Continue reading!
Webinar Marketing for Lead Generation Recap
First, let’s refresh your memory. Webinars are live online educational presentations. The primary purpose of a webinar is to educate and engage your audience. This education and engagement could be in the form of events, video presentations, workshops, training sessions, or lectures. Want to make them more interesting? Make sure the audience has a chance to ask questions and talk directly to the expert. In the end, webinars can help your company educate your audience about your business, build authority in your industry, demonstrate your product to customers, and generate new leads for your business. Webinar marketing for lead generation really works. It’s really a win-win-win!
Benefits of Webinars
Next, let’s outline the benefits. Obviously, webinars have many benefits for your business. But, let’s start with consumers and what makes webinars so successful.
Webinars are online events, and this makes attending convenient. They can attend right from the comfort of their own home, office, car, or even their phone on the go. Attending on their terms ensures the attendees feel more comfortable. Plus, it gives the consumer the flexibility that in-person events can’t compete with. More importantly, the consumer is getting the information that they want. Consumers sign up for webinars because they are actively interested in what’s being said and shared. Therefore, meet your prospects on their terms and on topics they want to know more about. And that will result in more conversions!
Business Owner Benefits:
Webinars are much more flexible! You now can present to both small and large audiences. No longer will you have to limit the number of attendees like you would for a dinner seminar. Instead, you can reach 100s of attendees and connect them all at once through an online webinar. Sounds amazing, right?
Wait, there’s more. Webinars are proven successful. In fact, between 2% and 5% of webinar attendees will convert to clients. That makes webinar marketing lead generation a viable solution for almost all businesses. And webinars aren’t going anywhere. They are expected to grow in popularity, with the market reaching $800 million by 2023.
As if there already weren’t enough reasons why your company should use webinar marketing for lead generation, here are some more. First, it saves you money! Webinars eliminate the need for you and attendees to travel. You won’t have to arrange lodging, meals, and facilities for presenters and participants. You will save money and make it cheaper and more convenient for your audience.
Secondly, webinars save time. There’s no travel involved. Everyone can work, study, eat dinner, or do whatever they want until the event begins. There’s no loss of time in getting ready, driving, parking, and attending. This means you can spend more time connecting with your clients and spreading your message.
Webinars are booming because they are cost-effective, flexible, interactive, engaging, convenient, and personable! Who do they work for? Any business, really! We’ve completed successful webinars for financial advisors, healthcare professionals, senior living communities, and legal firms.
But there’s more. Keep reading to find out what REALLY makes webinars a star marketing solution.
The Value of Ongoing Webinar Marketing for Lead Generation
Webinars are capable of something that other marketing solutions aren’t. And that’s creating a personalized, face-to-face interaction, time and time again. What do we mean? Consider if you designed, promoted, and implemented a webinar. You had lots of attendees. Lots of questions asked. And it converted with some new clients!
Next, consider if you could use that recorded video and play it again and again. This time, for new, motivated consumers with the same questions as your previous leads. Except now, you don’t have to do the presentation again. The webinar appears live, so consumers still feel the benefits of face-to-face interaction.
Lastly, imagine reaching consumers consistently without no additional work. Wouldn’t that be amazing for your business? That’s the success of ongoing webinar marketing for lead generation. Bring in new leads without any extra work. It is easy for you and for them!
Expand Your Business With Webinars
Want to start hosting webinars but don’t know where to start? LeadingResponse has the perfect solution for you! Our webinar solution, WebinarConnect, provides the same level of online interaction that you’ve expected from traditional workshops and seminars. Schedule digital events from anywhere, anytime, and host them directly through your web browser. By using WebinarConnect, you’ll see higher attendance rates guaranteed. So, what are you waiting for? Let’s get started.