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Acquiring new clients can be challenging. So how are bigger companies and perhaps your competitors doing it with ease? By developing a strategic and effective customer acquisition funnel. As we all know, a customer acquisition funnel is a tool designed to guide marketers toward more effective performance. It begins with high-level goals, then moves to specific strategies for how you’re going to achieve these goals. By building your customer acquisition funnel effectively, your company is bound to draw in and convert leads with little to no effort. Here’s how it all works.

Structure of the Customer Acquisition Funnel

Let’s start with the basics. As we all know, the customer acquisition funnel is a framework made up of 6 stages that ultimately convert leads into clients. When building your funnel, it is important to remember that many visitors who enter will leave without buying anything. However, developing an effective customer acquisition funnel will help you quickly attract, engage, retain, and convert clients.

What type of solutions attracts leads? Multichannel marketing strategies! At LeadingResponse, we use this approach to deploy programs that interact and engage with qualified consumers across different channels. Imagine reaching more consumers, in more places, at the same time. And you have nothing to fear because it’s proven to be successful. In fact, one study found that multichannel marketing campaigns produce a 250% higher purchase frequency rate than single-channel campaigns. That’s huge!

Types of Multichannel Solutions

So, what kinds of multichannel solutions can you use to build your funnel and attract leads? LeadingResponse’s multichannel solution portfolio offers everything from direct mail and digital advertising to webinars and dinner seminars. Let’s learn more about each!

Dinner Seminars

Building relationships is most effortless in person. So, what’s better than hosting a dinner seminar? Dinner seminars are a great way to create a personal touch and build your customer acquisition funnel. In a world surrounded by digital ads and commercials, a live event offers a refreshing and personal approach to your marketing strategy. And the best part? It works! Dinner seminars successfully convert potential leads into clients.

At LeadingResponse, we have guided financial advisors, senior living communities, legal firms, and health and wellness practices in creating captivating live events. What are you waiting for?

Webinars

Not so sure about hosting a live event? Webinars are an easy and fast solution to building your customer acquisition funnel. Additionally, virtual events are a convenient way for prospects from anywhere to join together. Plus, it’s easy to build on that success. Save time and money by having a conversation with many prospects simultaneously, all without having to leave the comfort of your own home. Captivate your leads and allow them to ask questions and tailor your content in real-time.

LeadingResponse’s WebinarConnect provides the same level of online interaction that you’ve experienced from traditional workshops and seminars. But there’s an additional benefit to webinars – they can be promoted and played regularly, allowing you to reach more consumers, without even trying. And with LRSP, we’ve cracked the code to generate nearly twice the industry average for webinar attendance. There’s nothing for you to lose, and everything to gain.

Direct Mail

Remember, the key to building your customer acquisition funnel is to reach people in more places. And everyone is advertising digitally. Think outside the box and get your ad directly in their hand.

Direct mail is a successful and personalized way to connect with consumers right at their doorstep. And the best part? It works! The U.S. Data Corporation found that 39% of consumers try a business for the first time because of direct mail. Additionally, Small Business Trends states that 62% of consumers who responded to direct mail in the past three months made a purchase.

Besides just personalization, digital mail also allows for pinpoint accuracy in targeting the demographics that fit your ideal client. Plus, it’s targeted and trackable. Our direct mail marketing offers multiple invite options, and it’s a marketing solution proven to grow your customer acquisition funnel. 

Lead Generation

Does your company spend hours a week on lead generation? Does your company not have the right resources for in-house customer acquisition? Then outsourcing customer acquisition is the right choice for you.

Get an easier and more cost-effective way to find leads and partner with LeadingResponse. We have over 25 years of doing exactly that for thousands of clients. Our team excels at finding, nurturing, and setting up your business with the best chance of converting leads into clients. If your company is looking for better-quality prospects and higher conversion rates, LeadingResponse is the right lead generation partner for you.

One-on-One Appointments

You probably close more business when you meet with prospects one-on-one, right? So how can you get more appointments on your calendar?

At LeadingResponse, we will schedule one-to-one appointments between you and highly qualified prospects directly to your calendar. By using both digital and direct marketing we acquire 7-15 qualified prospects monthly. Not only that, but our campaigns generate 2-4 new clients. It’s just that simple! It’s a marketing strategy with proven success. What are you waiting for? With the partnership of LeadingResponse, you are bound to secure high-converting leads.

Digital advertising

Did you know that 92% of Americans have at least one kind of computer? This means digital marketing is now the fastest and most effective way to engage with potential clients. However, it’s a very competitive environment out there. And getting seen with so much competition out there is a challenge.

That means you need a partner that gets it. Our partnerships with Google and Meta mean we reach more prospects on your behalf. With LeadingResponse at your side, you can connect with more qualified prospects in your area, whether that’s local or nationwide. Let our digital marketing experts do the work for you, while you successfully grow your business!

IP Retargeting

Do leads visit your site and leave without purchase? Then IP Retargeting is the perfect solution to securing these leads.

How does it work? We use retargeting to engage audiences who have already visited your site and have knowledge of your brand. By using our reverse algorithm program, VisitorConnect, we put a name and address to the IP address of qualified prospects who have visited your site. With this information, LeadingResponse sends a personalized direct mail piece to each qualified prospect within 48-72 hours of their visit.  Does direct mail work? In a word, YES! In fact, 70% of consumers say direct mail is more personal than online interactions. This is why IP retargeting is the perfect way to let LeadingResponse help build your customer acquisition funnel.

How LeadingResponse Can Help

Let’s be honest – attracting potential customers is one of the most complex parts of growing a business. But it’s also a necessity. How can you make the process more seamless, automatic, and productive? By increasing your marketing reach, and diversifying your approach, you can attract leads with a high rate of return on investment. But don’t think you have to handle it alone.

At LeadingResponse, our multichannel marketing solution portfolio offers solutions from direct mail and digital advertising to webinars and dinner seminars. Whatever it is that your business needs, we can help. What are you waiting for? When you’re ready to grow your business, partner with LeadingResponse to get your desired results.