Learn the 5 Best Practices for Top Lawyer Marketing
While it may seem frustrating and even time-consuming to market your law practice, it is the path to take to attract more prospects to your firm. Your attorney marketing strategy can consist of any number of approaches, including digital marketing, blogging, social media, print ads, search engine marketing, SEO, and more.
Below are a few of the best practices you can implement now to accelerate the growth of your law firm. While there are many lawyer marketing tactics you can employ, these represent just a handful of things you can do to engage prospects and more readily convert them to clients:
Word-of-mouth referrals.
It’s been said before and is worthy of being repeated. The best top attorney marketing practice available stems from word-of-mouth. Happy clients are your best resource. When past and current clients are satisfied with the services you provide, they will undoubtedly let friends, family, and people within their professional network know. This part of expanding your client base is probably one of the most important.
You can even expand upon this and develop relationships with your sources of referrals. Don’t be afraid to reach out to them and thank them for what they are doing for your firm. Furthermore, this tends to have a multiplying effect on those referrals.
Get a quality website built.
When you have a website that shines above the rest, prospects will be more likely to reach out to you. The manner in which your website initially presents to people can have a positive way of drawing them into you and encouraging them to make that first phone call.
Remember the SEO.
Going hand-in-hand with that website means creating valuable content. Incorporate well-written educational content and videos. Provide valuable and free information to visitors to your site. This increases your SEO rankings, making it easier for potential clients to find you online.
Get involved on social media.
Facebook is not just for family and friends. Create a business page for your firm. Use it to promote what your firm specializes in and the type of culture you have created there. Believe it or not, Facebook is a leading search engine for many individuals. Make sure your Facebook page highlights any content you have generated, such as blogs, photos, videos, and information about your practice. Also, you can also use it to promote any upcoming events you might be hosting. Further, it can open the door to prospects to ask questions and learn more about your firm. This establishes credibility and trust in your law practice from the beginning.
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Remember the invaluable Call-to-Action (CTA).
No matter where your digital presence is (website, Facebook, LinkedIn, etc.) it is imperative to have a clearly-identifiable CTA that is both accurate and accessible. Social media tends to remain the go-to for people to gather information. Just make it easy for them to engage with and contact you through well-placed CTAs. (And powerful images resonate well with people, catching their eyes and drawing them in.)
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